The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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* Value Analysis is a step by step approach to identify the function of a product‚ process‚ system or service; * To establish a monetary value for that function and then provide the desired function at an overall minimum cost without affecting any of the existing parameters like Quality‚ Maintainability‚ Productivity‚ Safely and other performance characteristics. Importance * Value analysis helps the employees to better understand their jobs. * Value analysis reduces the cost of the
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OBJECTIVE: To find β‚ Value of Share and Weighted Average Cost of Capital (WACC) for TATA POWER CO. LTD. REFERENCE INDEX: Reference index used for β and other calculations is NSE INDEX. I have collected weekly data from 31/08/2005 to 30/08/2010. COST OF CAPITAL Cost of capital of the company has been calculated by using Weighted Average Cost of Capital (WACC) by assigning weights to cost of equity and cost of debt. COST OF EQUITY- CAPM model has been used to calculate the cost of equity
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As said by Jamsetji N. Tata‚ Founder‚ Tata Group. In a free enterprise‚ the community is not just another stakeholder in business but is in fact the very purpose of its existence." * Over the recent years too as earlier‚ the Tata philosophy to ’Give back what you get’ has been followed by all their enterprises across India. Be it relief measures‚ rural development‚ health care‚ education and art and culture‚ they have been very forthcoming. As result every year‚ the Tata Group’s contribution
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Tata DoCoMo This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (May 2012) Tata DoCoMo Limited Tata DoCoMo Logo Type Joint venture Industry Telecommunications Founded November 2008 Headquarters New Delhi‚ India Area served India Services Mobile network‚ Fixed Wireless Telephone‚ USB Internet Dongle Parent Tata Teleservices
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Re-defining the Independent Film Value Chain A paper by Peter Bloore Introduction: An industry value chain or system could be summarized as a connected series of activities‚ that combine to create and deliver a product (or value) to customers. These activities could include research and development‚ manufacturing‚ packaging‚ marketing‚ and distribution. Strictly speaking‚ a value chain represents those activities as carried out within a single company‚ and a value system represents those activities
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evolution of the supply chain management of Tata Motors Ltd. using a combination of firm product specific data measures‚ firm level performance and industry performance. Our goal is to assess the current state of Tata Motors Ltd. and identify both the potential and the management realities associated with developing globally competitive auto supply chains. We use empirical data and anecdotal information to offer our best guess answers to the following questions: Will the future of Tata Motors Ltd. be that
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INTRODUCTION Tata Motors limited was established under the parent company Tata Group in 1945. When Tata Motors was established it first started producing locomotives and engineering products. In 1954 Tata motors started to produce medium-sized commercial vehicles‚ when it reached a collaborative agreement with Daimler Benz AG. Tata motors produced its first independently designed light vehicle in 1986‚ which was called Tata 407. In 1994 Tata Motors first started manufacturing passenger cars when
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Introduction The Tata Nano‚ first unveiled at the New Delhi auto Expo in 2009‚ was expected to change the face of automobile sector in India and expand the Indian car market by as much as 65 per cent. However what was supposed to be a game changer failed to take off miserably in spite of the massive hype and the goodwill of Brand TATA. The problem – Strategy Though capable of single-handedly making four-wheeled transportation ubiquitous in India‚ the project as a whole failed miserable‚ the main
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Book review of “For the love of India” (A biography of Jamsetji Tata ‚ written by R.M.Lala) Jamsetji Tata‚ the founder of Tata sons‚ was a pioneer of Indian Industry. He is credited with giving Indian Industry a new direction by creating a vision for first steel plant & hydroelectric plant. Prior to that‚ Business community in India was basically a trading community‚ with only major exports in cotton‚ jute & tea. He was the one who changed India’s industrial & economic character. He fulfilled
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