on their website showing the cycle in which the company operates ("Overview" ).  The company’s website also tells how the brands are over one hundred years old‚ yet the corporation is relatively young ("Overview" ). PepsiCo was formed when Pepsi-Cola and Frito-Lay merged in 1965 ("Overview" ). In 1998‚ Tropicana was added to PepsiCo. ("Overview" ). Followed by that merge was the Quaker Oats Company and Gatorade in 2001 giving the company a sorted variety of beverage lines ("Overview" ). With
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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Education. pp.145-150 Coca-Cola Kotler‚ P.‚ Adam‚ S.‚ Brown‚ L.‚ & Armstrong‚ G. (2006). Priciples of Marketing. China: Pearson Prentice Hall‚ pp.330-350 Kotler‚ P.‚ Adam‚ S.‚ Brown‚ L.‚ & Armstrong‚ G The Coca Cola Company 2007‚ Mission‚ Vision & Values. Retrieved July 05‚ 2007‚ from http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html The Coca Cola Company 2007‚ 2006 Annual Report on Form 10-K
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Price: Coke Zero is available in different sizes and shapes‚ so pricing varies according to individual desire (The Coca-Cola Company‚ 2018). Coca-Cola used price penetration in the early stages of its release to grasp new customers and draw them in‚ however‚ this could not be sustained long-term as it would cause overall sales to plummet. Instead Coca-Cola uses customer satisfaction objectives by setting an acceptable price for its Coke Zero products to retain loyal customers. It then relies on its
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agreements with many external partners. More than half of all product innovations come as a result of such agreements. Currently‚ the company holds about 25‚000 active patents. 1 Operations - For its existing products‚ Proctor and Gamble’s value chain begins here with the acquisition of raw materials‚ packaging materials‚ and fuel. P&G uses suppliers to provide almost all inputs to the manufacturing process with the exception of a few chemicals that it produces in-house. Currently‚ the firm uses
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launched an innovative campaign‚ “Share a Coke”. The company chose 150 of Australia’s most popular names and put them on the front of millions of Coca-Cola bottles (Lionbridge‚ n.d.). This is the first time in its 125-year history that Coca-Cola has made such a major change to it packaging. Later on‚ this simple idea then expanded to countries around the world‚ including New Zealand‚ the U.K.‚ Norway‚ Ireland and China. Other countries adapted Australian "Share a Coke" campaign into their own unique ways
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The Coca Cola Company: Diversity and a Global Presence You do the Research: 1. I don’t think that Coke can stay up with changing tastes for non-cola drinks. I believe that Goizueta did have the right idea to develop new products‚ but Coke fell behind after some embarrassing problems within the company‚ such as the 1999 contamination scare‚ their slowing unit growth‚ ugly class action racial discrimination suit (which result in a $195.2 million settlement with 2000 employees)‚ and an aborted
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through 3 contain the company’s recent financial statements. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s second largest refreshment beverage company‚ Frito-Lay‚ Inc.‚ the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. PepsiCo’s leading brands included carbonated soft drinks (Pepsi‚ Diet Pepsi and Mountain Dew)‚ AquaFina bottled water‚ Tropicana juices and juice-based drinks‚ Lipton tea-based
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Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚ Pepsi has always been at the forefront
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PROJECT REPORT ON RECRUITMENT AND SELECTION OF PEPSICO (HYDERABAD) Project report submitted in partial fulfillment of the requirement For the award of the degree of MASTERS OF BUSINESS ADMINISTRATION BY Name: N.ARCHANA Register no: 08S11E0004 Project report
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