PORTER ’S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production‚ may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receiving
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Assignment 2.5 Supply‚ Demand and Easyjet The Marketing Mix is the name given to the elements which are the key components which a marketing plan should be based upon. Typically in Marketing literature there are four elements: price‚ place‚ promotion and product‚ however this is now sometimes expanded to incorporate another 3 elements: people‚ physical evidence and process. Pricing policy is clearly very important to the marketing mix and is affected by variables such as firm’s objectives
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makes CSR integral to the way of the business related to the world and potential of being success. As there is no universal standard for CSR‚ CSR can be defined by actions such as integrating social‚ environmental and economic terms into business value and actions. One of the examples would be treating the employees from foreign countries fairly as the local employee. Many businesses believe that by implementing CSR activities they will be able win new business‚ increase customer retention‚ differentiate
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Airline industry value chain Inbound logistics Primary activites Stock control airlines must store and handle fuel‚ food‚ and drinks. Stock is managed to ensure reductions in stock turnover‚ thus reducing costs and wastage. Route selection airlines must choose their flight routes. These will be selected upon desired routes‚ and deals negotiated with the airports. Airports are selected for their prime location‚ to allow consumers to get to their desired location. This then entails the
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revolutionary to the apparel industry and were incredibly efficient. However‚ was too much focus and importance put on building a strong supply and production model and too little emphasis placed on understanding the importance of managing its value chain? The supply chain created was one which was developed in three stages. First‚ the company moved to purchase the manufacturer of the product in order to have proprietary rights to the raw materials. The second stage was to begin to use contract manufacturers
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Application Exercise (Assignment to be submitted) (180 min.) * Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor‚ to try and explain the business performance. | | Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company.(as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. * Show
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Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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Executive Summary Li & Fung is a long-standing Hong Kong based company that that has evolved from an export trading company to a coordinator of value-added services across the entire supply chain in a global‚ open manufacturing environment. They assess the clients’ product and delivery needs and orchestrate supply‚ manufacture and delivery in a very tailored and specialized way (Claremont Conversation Online‚ 2008). In the prevailing business environment‚ it has not been cost effective to trade
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Resource based analysis of BMW: RESOURCES CATEGORIES BMW RESOURCES PHYSICAL RESOURCES BMW’s technology‚ conventionally designed and styled‚ effective segmentation according to the market‚ supply chain and dealership management FINANCIAL RESOURCES Turnover of € 41.53 billion in 2003‚ gross margins of € 3.2 billion in 2003‚ annual surplus of € 3.2 billion in 2003‚ 7.4% profit margins in 2003 HUMAN RESOURCES Highly qualified labor force‚ Young and affluent professionals INTELLECTUAL CAPITAL
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Non-Conformance (Deng‚ Lu‚ Wei & Zhang‚ 2010). Value Chain Value Chain is a chain of activities that are operated by specific industry or firm to deliver a valuable service or product for the market. The concept of the Value Chain is first described by Michael Porter in the year 1985. The fifteen quality points of the Value Chain Diagram are discussed below: 1) Relations between the purchasing and suppliers are very important to realize and uncover the new value and can reduce the risk. Management of
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