Introduction…………………………………………………………………………… 2. Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry…………………………………………. 2.2. Competitors Overview and Situation analysis………………………………... 2.3. The Competitors………………………………………………………………… 2.3.1. Air Arabia………………………………………………………………… 2.3.2. Etihad Airways……………………………………………………………. 2.3.3. RAK Airways……………………………………………………………… 2.3.4. Competitive advantage of Emirates Airlines…………………………... 3. Strategic Marketing Focus…………………………………………………………... 3.1. Mission……………………………………………………………………………
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EMERGENCE OF THE THREE MAJOR CARRIERS Figure 1. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. In response to this‚ Sheikh Mohamed bin Rashid Al Maktoum decided to create a new airline and thus began the era of Emirates airlines. Emirates was established in 1985 with two Boeing 727s from the royal fleet and an Airbus and a Boeing leased from Pakistan International Airways(PIA). It was initially the flag carrier of UAE. It carried
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themselves and clearly identify their competitiveness in the marketplace. Therefore‚ management must constantly analyse and respecify their business objectives as well as setting new strategic goals to keep up their operations in a dynamic environment. Airlines Industry We live in a global world that is more interconnected than at any time in history. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet‚ the world constantly experiences
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Emirates Airlines is one of the major airlines that based in Dubai‚ United Arab Emirates. It is a branch of the Emirates Group‚ which is owned by the government of Dubai’s Investment Corporation of Dubai. Emirates Airlines has launched operations with two aircrafts in 1985. Currently‚ Emirates Airlines fly over to 100 destinations in sixty countries with a fleet of 137 aircrafts. Each week‚ almost seven hundred flights depart from Dubai on their way to their destinations on six continents. Furthermore
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environment of Emirates‚ one of the world’s most reputed international airlines. Emirates Airlines is owned by the government of Dubai‚ which is located in United Arab Emirates. Emirates Airlines has been operating for more than twenty years. Political environment The growth and success of Emirates Airlines can be largely attributed to the consistent backing of the government. The support of the local government has certainly provided the necessary impetus to Emirates Airlines to move ahead
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paper‚ the effectiveness of Emirates Airline‚ one of the world’s famous airlines‚ mainly focusing on passenger services will be evaluate by their marketing orientation by marketing management orientation‚ and two productive marketing matrixes‚ Ansoff (Ansoff‚ 2011a) and BCG (BCG‚ 2011a). 1.1 Mission Emirates mission is to commit the highest standards in everything they do. The recent promotion slogan is “Keep discovering” well describe their objective. “The Emirates Group has spread its wings into
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Value Chain Analysis ******** Diagram ********* The above model demonstrates the principal element of Value Chain Analysis for an organization such as Easyjet. The integration of the above elements ultimately delivers great margin potential and thus the ideal high profitability status. I will provide a detailed analysis of this model to highlight the core capabilities of Easyjet: Infrastructure ������ Main headquarters based in Luton. ������ Provides excellent communication with motorways
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Introduction Emirates Airline is one of the most reputable Airline companies in the Asian continent and also in the world over. The Company has been in the business for the past twenty three years. Emirates Airline is owned by Dubai ’s government; where Dubai is one of the seven cities found within the United Arab Emirates. Thus company flies to ninety destinations found throughout the world and manages to reach about sixty different countries in the world. Dubai is the capital city of the United
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The Value Chain From Competitive Advantage‚ by Michael Porter Every firm is a collection of activities that are performed to design‚ produce‚ market‚ deliver‚ and support its product. All these activities can be represented using a value chain. A firm’s value chain and the way it performs individual activities are a reflection of its history‚ its strategy‚ its approach to implementing its strategy‚ and the underlying economics of the activities themselves. The relevant level for constructing a value
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strategy involves working in an industry and striving to make more money‚ usually by retaining customers and gaining new customers from competitors. To gain customers from competitors‚ business need to seem as though they have better quality and higher value. This is where marketing strategy comes in‚ using research in consumer behavior to identify needs and produce messages that tell consumers how the business’s product is better than competitors. Types of Corporate Competitive Strategy In a low-cost
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