Business Strategy…………………………………………………………………… 2.1. General profile of the Airline Industry…………………………………………. 2.2. Competitors Overview and Situation analysis………………………………... 2.3. The Competitors………………………………………………………………… 2.3.1. Air Arabia………………………………………………………………… 2.3.2. Etihad Airways……………………………………………………………. 2.3.3. RAK Airways……………………………………………………………… 2.3.4. Competitive advantage of Emirates Airlines…………………………... 3. Strategic Marketing Focus…………………………………………………………... 3.1. Mission……………………………………………………………………………
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TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked
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demands on humanitarian logistics and calls for fast ‚ agile and quick response to alleviate human lives. Deficiencies in the flow of supplies may result in dire consequences. As a result of continuous human and man-made disasters logistics has now become an important factor in humanitarian aid operations‚ to the “extent that logistics efforts account for 80 percent of disaster relief” (Trunick‚ 2005). Humanitarian logistics encompasses a ranges of complicated activities as compared to commercial
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Case Study 14.3: EFI Logistics Questions 1. Do EFI’s marketing strategies appear to be appropriate? The EFI’s marketing strategies is to not lose the customers they have‚ and this means that they have to respond to each call quickly and knowledgeably‚ and then providing excellent service. Excellent service means making all of the arrangements and preparing all of the paperwork quickly and accurately‚ and following through to ensure that everything goes as scheduled. The company’s web page is
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rP os t KEL019 SUNIL CHOPRA Excel Logistics Services Background op yo “The quality of our performance has improved significantly‚ but stores continue to complain about our deliveries‚” said John Margolis‚ general manager of the Springfield Warehousing and Distribution Center (WDC) run by Excel Logistics Services. Margolis looked at the customer satisfaction survey for the fourth quarter of the previous year. “At this point‚ it is becoming increasingly difficult for us to make
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CHALLENGES FOR LOGISTIC & SUPPLY CHAIN MANAGEMENT IN SLOWDOWN A distinct feature of this economic slowdown is the direct degradation of consumer’s assets which has wiped out hundreds of billions of dollars in wealth. And consumers have responded by spending conservatively and concentrating on improving their savings. This new era of low spending and unpredictable consumer behaviour has rendered many demand-forecasting models inaccurate or even obsolete. Therefore‚ companies across the world are
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International Academy for Business and Administration Logistics cost management Thesis Paper Supervised by: Prof. Dr. Siegfried Harmeling Student’s name: Li Li Student’s number: 05213116 Date: May 31‚ 2008 Synopsis In recent years‚ the logistics industry of China is developing rapidly. Even some big-size enterprises fizz in the first‚ second and third industry. It has become the huge and complex industry. The status of the logistics industry is more and more important. As we know‚ the
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Unit Code & Unit Title: DL101 Introduction to logistics management 2. Course of Study: Diploma in Logistics Management 3. Year of Study: Year One 4. Year and Semester: Semester 2‚ 2014 5. Reading List: Main Text: 1. Paul R. Murphy‚ Jr‚ Donald F. Wood‚ Contemporary Logistics‚ Pearson education 2. John J. Coyle‚ C. John Langley‚ Jr.‚ Brian J. Gibson‚ Robert A. Novack‚ Edward J. Bardi (2011)‚ Supply Chain Management: A Logistics Perspective‚ 8th Edition‚ Cengage Learning
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IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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The basis for Value Creation of a classical hub-organised airline consists of its operating hub and spoke strategy. This system implies that all flights move along spokes connected to a hub placed at the centre. In fact all long-haul flights depart from the hub‚ to which all passengers are flown in the first place. Therefor it is necessary to own a heterogeneous fleet to secure an outstanding efficiency of the long distance flights. To have an attractive and used to capacity hub at one’s disposal
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