STUDENT NUMBER 1 | 0 | 0 | 3 | 2 | 4 | 3 | 1 | | NAME (Block capitals): Alexander Glenn Sugiarto MODULE TITLE: Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s
Premium Airline Southwest Airlines Low-cost carrier
Read through the case study on Cartes sans Frontières and write a report addressing the issues raised in the questions below. Evaluate the logistics operations carried out within the company highlighting the problems encountered. Cartes Sans Frontières (CSF) is a multi-million organisation that produces maps for the European traveller. Based at Lyons in France‚ they produce maps‚ atlases and travel guides. The production is all done in house‚ saving on external costs. CSF has its own Surveying
Premium Supply chain management Logistics
third-party logistics provider (abbreviated 3PL‚ or sometimes TPL) is a firm that provides service to its customers of outsourced (or "third party") logistics services for part‚ or all of their supply chain management functions. Third party logistics providers typically specialize in integrated operation‚ warehousing and transportation services that can be scaled and customized to customers’ needs based on market conditions and the demands and delivery service requirements for their products and
Premium Supply chain management Logistics
A logistics department of a company Analysis of Business Operations Group 7 Chao Chen Mu Liu Abstract This paper mainly talks about a logistics department of a company which I worked for nearly three years. At first‚ it provides an introduction of this company and its logistics department. And after that‚ it indicates the problem the department faced now and points out the requirements of it when faces those problems. The main problems are too many workers in this department; unfair working
Premium Problem solving Decision theory Decision engineering
The Airline Industry Annise Hawkins Strayer University ECO 550 Dr. Youngblood January 28‚ 2012 According to First Research (2010)‚ the main products or service in the industry is air transportation. This includes the scheduled or unscheduled transportation of passengers‚ mail or cargo. The bulk of the revenues in the industry (estimated by first research (2010) to be 70% of total revenues) come from the scheduled transportation of passengers. Cargo and express mail contribute
Premium Airline Delta Air Lines Southwest Airlines
Introduction Henry Ford said that “Quality means doing it right when no one is looking.” If Henry Ford knew the value of doing it right the first time‚ then why does this basic practice seem to be missing from so many companies today? The answer is...because it’s hard. It requires a rigorous approach to problem solving‚ a relentless effort to identify and eliminate all forms of inefficiency‚ and a commitment to change the corporate culture that few firms are willing to embrace. In fact‚ a recent
Premium Toyota Production System Kaizen
NURNBERG AUGSBURG MASCHINENWERKE Course: Bachelor of Business (Maritime and Logistics Management) Abstract The following article follows the case of a German company‚ Nurnberg Augsburg Maschinenwerke and an order‚ of buses‚ from a group of Brazilian authorities dealing with the improvement of the local public transportation. The best and most viable routes are to be decided upon for the delivery of these buses to Santos. A condition was given for 25 buses to be
Premium Public transport Rail transport Transport
Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
Premium Marketing Airline Southwest Airlines
Situation Following the Deregulation in 1978‚ a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today‚ consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop‚ cross-country routes in densely populated cities‚ which‚ in a regulated environment
Premium Southwest Airlines Airline Low-cost carrier
Case Study in Marketing Pegasus Airlines Abalajon‚ Laila Marie Abellar‚ Jay Ann Acosta‚ Ma. Victoria Allado‚ Nile Alric Anoran‚ Rayshei Barbas‚ Raiza Grace Tuesday and Thursday‚ 3:00-4:30pm June 25‚ 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer
Premium Customer service Airline Customer