1. Executive Summary 3 2. Service 3 3. China Market Analysis 3 3.1PESTEL analysis 3 3.2Target Market 5 3.3Competitors in the market 6 3.3.1 indirect competitors 7 3.3.2 direct competitors 7 3.4 Barriers to entry- Porters Five Forces Analysis 8 4. USP of chemical products logistics 9 5. Marketing plan 9 5.1 product 9 5.2 price 10 5.3 place 10 5.4 promotion 12 5.5 people 12 5.6 process 12 5.7 physical evidence 12 6. Conclusion 13 7. Recommendations 13 8 .Reference list 15
Premium Chemical industry Transport Logistics
Logistics Outsourcing and 3PL Challenges Michelle L.F. Cheong Singapore-MIT Alliance‚ N2-B2C-15‚ Nanyang Technological University‚ 50‚ Nanyang Ave‚ Singapore 639798 Abstract — Logistics has been an important part of every economy and every business entity. The worldwide trend in globalization has led to many companies outsourcing their logistics function to Third-Party Logistics (3PL) companies‚ so as to focus on their core competencies. This paper attempts to broadly identify and categorize
Premium Logistics Supply chain management
text‚ how the creative and formulated sides of marketing experience continual strain in their relationship. This constant tension is demonstrated in the Classic Airlines Scenario by the key players. The CEO and CFO‚ both have similar business styles‚ which are more practical and less visionary. With this mindset‚ they consistently clashed with the CMO and his ideas of innovation. Although Classic Airlines hads grown into the fifth largest airline in the world and was still profitable‚ challenges
Premium Customer Customer service Sales
done so before‚ and is not entirely sure of on what occasions she will wear the cosmetics. She does not live near a big city. She is too poor to own a car‚ but has a bit of extra money for a small luxury. b. A manufacturer uses a particular industrial chemical in one of its large-scale production processes and needs to buy more of this chemical. The rest of the raw materials for its plant operations are delivered in a "just in time" fashion. c. Before you visit certain parts of the world‚ you
Premium Nuclear power Inkjet printer Marketing
Introduction : Nowadays‚ many organisation are outsourcing their non- core activities to an external agents. Distribution is one of these activities as distribution consider as a non-core activity for many firms. Although‚ there are many advantage for outsourcing‚ there are also risks and disadvantage in this process. In this essay I would explain the term outsourcing and explain why organisations are preferring to outsource some of its functions in today’s environment. Also‚ in this essay
Premium Management Outsourcing Supply chain management
Differences between Self-support Logistics and the Third-party Logistics ——Report on the supply chain of CoCo-tea and Li’s Soya-bean Milk Shop Overview of the two shops CoCo Fresh Tea& Juice CoCo Fresh Tea& Juice was born in 1997 on the shores of Tamsui‚ a picturesque coastal town sitting on the edge of the great Taipei metropolis. Driven by a passion to serve drinks of the highest quality and incomparable variety of the urbanites of our new age‚ the founders of
Premium Logistics Supply chain management
CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
Premium Logistics Marketing
A RESEARCH REPORT ON KINGFISHER AIRLINES Project Guide Name: Taruna Parmar Submitted By: Shah Bhavik MMS-1‚ Sem-2‚ Div-C Roll no: - 2011138 (Marketing) Lala Lajpatrai Institute of Management (LLIM) ACKNOWLEDGEMENT I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Prof Taruna Parmar‚ Faculty
Free Scientific method Null hypothesis Hypothesis
INTRODUCTION TO LOGISTIC AND SUPPLY CHAIN MANGAGEMENT OMGT 2221 MR LOW CHEE SENG GROUP 8 PAK WEI JIAN (S3418191) GOH CHUAN KIET (S3451654) CHIA KANG CHENG (S3446526) DING YOU MEE (S3446534) TEO MING JIE NATALIE (S3451671) LEE KAY HOE (S3418042) Introduction The purpose of this report is to highlight the Supply Chain issues that the two companies’ faced based on the research we did in Assignment 1 by using SWOT analysis. We will be explaining the
Premium Supply chain management Supply chain
Case: Porter Airlines Group: Issues: The issues facing Porter Airlines are whether or not the existing business model will remain valid during ongoing operations. The company needs to plan their expansion strategy and decide on how aggressively it can enter competitive markets. Analysis: Porter Airlines competitive position lies in its dominant position at YTZ as it is close to downtown Toronto‚ and is very attractive and attracts a higher yields ($/RPM – revenue per passenger mile).
Premium Porter Airlines Strategic management Marketing