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    Toyota Marketing Strategy

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    Toyota Motor Corporation‚ which is abbreviated as TMC‚ is a Japan based company that deals in automobiles and has its headquarters in Aichi‚ Japan. In 2010‚ Toyota was declared as the largest manufacturer of automobiles in the world in terms of production. It is a tremendously successful company. Any human who owns a brain‚ or any animal who owns a brain for that matter‚ would think what got them to reach this level of success. If the reason had to be explained in the smallest possible sentence

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    Toyota Motor Corporation (TYO: 7203) has often been referred to as the gold standard of the automotive industry. In the first quarter of 2007‚ Toyota (NYSE: TM) overtook General Motors Corporation in sales for the first time as the top automotive manufacturer in the world. Toyota reached success in part because of its exceptional reputation for quality and customer care. Despite the global recession and the tough economic times that American auto companies such as General Motors and Chrysler faced

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    Network Externalities

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    development of new communications technology and network technology‚ some industries such as information industry show significant network externality characteristics. Network externality has been defined as "a change in the benefit‚ or surplus‚ that an agent derives from a good when the number of other agent consuming the same kind of good changes" (Liebowitz & Margolis‚ 1996). In other words‚ the product will be more valuable if more people use it. For example‚ the telephone becomes increasingly

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    Honda vs Toyota

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    America’s sedan market. It was explained in the article entitled Honda Fails with Toyota to Dominate American Sedan Market: Cars from the website www.businessweek.com; that the dominance of the two major Japanese car makers among U.S. small car and family sedan car market is shifting. The Los Angeles Times has a similar article involving the same two auto makers: Toyota and Honda. The article is entitled Honda‚ Ford Pass Toyota; the Two Car Brands Rank at the Top of a Consumer Report Survey on Quality

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    Network Topolofy

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    Top-Down Network Design Third Edition Priscilla Oppenheimer Priscilla Oppenheimer Cisco Press 800 East 96th Street Indianapolis‚ IN 46240 ii Top-Down Network Design Top-Down Network Design‚ Third Edition Priscilla Oppenheimer Copyright© 2011 Cisco Systems‚ Inc. Published by: Cisco Press 800 East 96th Street Indianapolis‚ IN 46240 USA All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means‚ electronic or mechanical‚ including photocopying

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    Toyota Pestel Analysis

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    Political Toyota had a lot of help from japan government‚ including tax breaks. on the flip side‚ Toyota is expected to ’sell’ Indiana and its assets to the world. U.S. Sen. Dick Lugar commented on Toyota producing Camrys in Indiana: I applaud Governor Daniels and the Indiana legislature and all who are working together. First of all‚ to provide support for the governor and public officials to go to Japan and to other countries to tell about Indiana. Economic The opening of this

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    Toyota Case Analysis

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    analysis‚ Toyota is lacking corporate identity in its host country. Toyota is experiencing difficulty bridging the gap between its Japanese collectivist culture and the individualist culture of the United States in regards to its marketing strategy. ANALYSIS Toyota’s key challenge is the fact that it is lacking an overall image in the minds of its consumers. Their consumers see them as a product rather than a company. For instance‚ the CEO has concluded‚ “no one knows who Toyota is‚ that it

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    Global Production Network

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    What is Global Production Network? Global production network (GPN) does not refer broadly to all products that are internationally traded. Rather‚ it refers to those products and services in which the production chain is extended over several (two or more) countries. GPNs are typically characterized by transnational corporations which tend to retain their knowledge-intensive‚ design-intensive activities‚ and marketing associated with proprietary know-how and higher value-added activities in their

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    CASE STUDY 4. TOYOTA Toyota case study questions: 1. How the corporate strategy of Toyota has evolved from the 30s up to 2010? 2. Describe the elements of the TPS system. Do you know any other “lean” firms? 3. Comment on Toyota’s focus on the customer. How this approach is related to quality? 4. Describe Toyota’s supply chain network (complexity of global SC) 5. Under your point of view‚ which are the reasons behind Toyota’s recalls? 6. Describe the communication actions Toyota undertook for

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    Toyota Swot Analysis

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    The Toyota Motor Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Toyota Motor Corporation - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Toyota Motor (Toyota) is the leading auto manufacturers in the world. The company also conducts business in the finance and other industries. The company sells its vehicles in

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