Arvind Lifestyle Brands Ltd. Brand: Strategy to enhance the loyalty of the Arrow Aristocracy Program members SIP Report submitted in partial fulfilment of the requirements for the PGDM programme By Sreechand Nambiar Supervisors: 1. Mr. Aashish Benjamin Oommen 2. Prof. Shiv Nath Sinha Institute of Management Technology‚ Nagpur 2010-2012 Table of Contents 1. Acknowledgement................................................................................
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SCMA Ford Motor Company Case Study Contents Executive Summary 2 Issue identification with Root Cause Analysis 3 Understanding Forecasts with the new Ford 2000 Projects 3 Ford’s current supplier base is excessive 4 Purchasing structure within the Ford organization 4 Environmental Factors 5 Alternatives 6 Keep its existing supply chain 6 Recommendation 6 Create a vertically integrated supply chain based on Dell’s model 6 Create a website for direct purchases 7 A pull system should be implemented
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(up to and including the development of the Ka) in the small car market in France? i) Ford made its presence in small segment car (less than 390 cms) with its Ford Fiesta model which was one of the top 5 selling cars in small segment in France and top 3 in Europe. ii) With market getting highly segment and competitors’ move to come up with models as per requirement of highly fragment segment made Ford to decide to come up with new model to target emerging segment Trend-B market. iii) Renault
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Kenneth Albert Introduction to Business Time 11a-1240p Ford Motor Company one of the world’s largest automobile manufactures was founded in June of 1903. The founder Henry Ford was 39 years of age when he founded the company‚ first calling it Henry Ford Company. The Company started off with $28‚000 Dollars derived from 12 investors in a converted factory in Detroit‚ MI. Ford Motor Company is most known for it‘s innovations in the automobile industry one being the first assembly line introduced
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The Ford Edsel Failure The Ford Edsel was a $400 million investment from the Ford Motor Company in the 1950’s intended to be an “entirely new and original kind of car” that could compete with General Motors (AskMen.com). This was a great intention from the company and their development was on the right track‚ but they made some crucial mistakes that made the Ford Edsel “one of the worst cars of all time” (content.time.com). According to the article‚ Top 10: Failed Product Launches‚ the Ford Edsel
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Ford Pinto Case John Fraughton Jr. Taylor Gray Brenda Greenwell Christopher Macintyre Leanne Marks University of Phoenix MGT 216 March 17‚ 2010 Table of Contents Introduction 3 Recommended Solutions and Supporting Information to the Ford Pinto Case 3 Traffic Safety and Accident Data 4 Ethical Opinion 5 Influences from External Social Pressures 5 Case Examined with the Period Eye 6 Conclusion 8 References 9 Introduction Very few 20 to 30 year olds know of
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I. Executive Summary The Ford Motor Company has been facing a steady decline in market share for approximately the past twelve years. This decline is largely attributable to their reputation for building poor quality vehicles that break down easily‚ and rising gas prices reducing demand for large trucks and SUVs‚ which is Ford’s main source of sales. Ford has already taken measures in response to this slump by introducing new car models such as the Fusion‚ as well as attempting to make their
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From: XXXXX To: XXXXX Subject: Ford Motor Company vs. Dell Computer Corp: Supply Chain Strategy Date: March 17‚ 2007 Summary: As per our meeting earlier this week‚ here is the information you requested regarding the supply chain strategy of the Ford Motor Company. I have also included a quick comparison to the strategy used by Dell Computers in attaining my final recommendation. Ford ’s Dilemma: The director of supply chain systems at Ford has two options to consider before implementing
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where brand loyalty is only as strong as the latest gizmo and horsepower upgrade. The automotive assembly process‚ perfected by Henry Ford‚ was based on the simple principle that "customers can order a Model T in any color they wanted as long as it was black." After the 1920 ’s the market witnessed new entrants with unheard of automobile features that ended Ford ’s golden age. New automakers such as Buick‚ Chrysler‚ and Oldsmobile offered customers varying colors and styles that propelled sales
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Ford Motor Company Ford Motor Company‚ the second largest auto manufacturer in the world was started in 1903 by Henry Ford. With 276 plants‚ distribution centers‚ engineering‚ research/development and sales facilities‚ Ford Motor Company manufactures and distributes in over two hundred markets across six continents. Ford Motor Company’s focus is to build a strong business that produces products that contribute to a better world. Their first sale was on July 15‚ 1903 and since then Ford has produced
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