The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
Premium Tata Teleservices Mobile phone companies of India NTT docomo
STUDY OF MERGER BETWEEN TATA TELESERVICES AND NTT DOCOMO SUBMITTED BY: ANKITA SHAH ROLL NO:43 PGP 1 DIV. A INTRODUCTION TO TELECOM SECTOR In today’s information age‚ the telecommunication industry is considered as the backbone of industrial and economic development . Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata and then experienced
Premium Mobile phone Tata Teleservices NTT docomo
The article “The Docomo Generation” by Murakami Mutsuko and Asif Shameen that appeared in the Reader’s Digest magazine can be said to be an extended argument with view of Japan people about the technology. The DoComo or NTT DOCOMO is the company in which‚ becomes the predominant mobile phone operator in Japan. The name is officially take from the words of the phrase‚ "do communications over the mobile network"‚ and is also from a compound word docomo‚ which means in Japanese language is "everywhere"
Premium Mobile phone
The Innovation Value Chain of Outbound Open Innovation Yan Ailing1‚ Jiang Hong2 School of Business Administration‚ Zhejiang Gongshang University‚ Hangzhou‚ China. E-mail: alyan@foxmail.com. 2 Institute of Policy and Management‚ Chinese Academy of Science‚ Beijing‚ China. 1 Abstract Open innovation is the focus of academic attention. As one type of open innovation‚ outbound open innovation is central to the survival and growth of firms‚ and ultimately to the health of the economies of which they
Premium Innovation
NTT DoCoMo i-mode™: Kouji Ohboshi is a worried man. It‘s early 1999‚ and NTT DoCoMo‘s Chairman is anxiously waiting to hear how the press conference for i-mode – his company‘s new mobile Internet system – has fared. He has every reason to be nervous. Although DoCoMo is a leader in the Japanese mobile industry‚ the market is showing signs of saturation and Ohboshi has gambled a large stake of his company‘s future on the development of the new system. The report arrives and his worst fears are realized:
Free Mobile phone Internet
Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
Premium Tata Teleservices Tata Teleservices Mobile phone
Assignment Questions: DOCOMO Case 1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Ans: The telecom industry in Japan was booming at the time of launch of i-mode. * In a 10 month period during 1998‚ the market grew by an estimated 8 million users. This brought the total number of subscribers to 39.8 million users in January 1999- fulfilling 87.2% of
Free Mobile phone Internet
Innovation A Driver for Value Creation by QMD Innovation and Value Creation Technical Committee http://www.asq-qm.org/innovation-and-value-creation What Is Innovation? In – nova – tion means …..doing things….. In - a new – way So‚ how can we define innovation? >>> Quality Management Division Innovation and Value Creation Technical Committee What Is a Definition of Innovation? Innovation is: The successful conversion of new concepts and knowledge into new products and processes
Premium Innovation Management Creativity
sustainable competitive advantage in the product or services‚ first of all the company must focus on the core competencies. Core competencies is the things you can do better than your competitors in the critical‚ central areas of the company where the most value is added to company;s products. If a core competencies yields a long term advantage to the company‚ it is said to be a sustainable competitive advantage. A good core competencies is the one that able to open doors to other opportunities and able to
Premium Strategic management Management Knowledge
Chapter 2 Types of Innovation LEARNING OBJECTIVES When you have completed this chapter you will be able to: • Distinguish the different forms that innovation can take‚ such as product‚ process and service innovation • Differentiate and distinguish between the different types of innovation‚ such as radical and incremental innovation • • Describe each type of innovation Analyse different types of innovation in terms of their impact on human behaviour‚ business activity and society
Premium Innovation