Services Marketing Chapter 1:! New Perspectives On! !Marketing in the! ! !Service Economy! Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview of Chapter 1! Services Marketing Why Study Services?! What are Services?! Marketing Challenges Posed by Services! Extended Marketing Mix Required for Services! Integration of Marketing with Other Management Functions! Developing Effective Service Marketing Strategies! Slide © 2010 by Lovelock
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Erving Goffman‚ The Presentation of Self in Everyday Life‚ 1-4 [When two or more people interact‚ there are two aspects of situations that may be involved. Some aspects of a situation are familiar to the participants‚ so that they know how to behave and do so habitually without giving it much thought‚ such as knowing that it is a college admission interview. Other aspects however may not be clear to participants and therefore problematic‚ such as the student wondering what will best impress the
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either make up or restrain the self-identity of a person or an individual. Culture‚ in addition to family traditions‚ is one of the factors that affect the self-identity of an individual. When growing up‚ the environment around affect the personality‚ values‚ as well as‚ beliefs of an individual. The environment includes friends‚ family members‚ and the people that affect the life of an individual. So‚ if the environment is negative‚ then an individual will have low self esteem. Moreover‚ as an
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Define Values. Critically evalutae “Allport – Vernon” Classification of values. How values affect the Business processes. Values : According to Milton Rokeach 1973‚ Values represent basic convictions that ’a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence’. Value system : A hierachy based on a ranking of an individual’s values in terms of their intensity Types of values include ethical/moral
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John Levine EDF 4050 Dr. Fer March 25‚ 2006 Summary: Century of the Self Documentary Before the beginning of the twentieth century‚ propaganda was used to promote political ideologies‚ national and international conflicts and mostly‚ the “call to war”. The BBC documentary on the birth of Public Relations‚ explores how many psychological theories developed by Sigmund Freud were used by his nephew‚ Edward Bernays‚ to manipulate the unconsciousness of the masses. By linking mass produced goods
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1.0 OVERVIEW OF THE SERVICE INDUSTRY We have always had service industries‚ and indeed there are numerous biblical references to services as diverse as inn keeping‚ money lending and market trading. Over time‚ the service sector has grown in volume and in the importance attributed to it. According to Baker J.M et al‚ The Marketing Book 5th Ed‚ (2003)‚ early economists saw services as being totally unproductive‚ adding nothing of value to an economy. He quotes Adam Smith as having included
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Market Economy Notes (Capitalism): Capitalism was both an economic and political theory that grew throughout the Enlightenment. This is why it is sometimes referred to as “Classical Liberalism”. Adam Smith (1723-1790) -His books‚ The Theory of Moral Sentiments and An Inquiry Into the Nature of Causes of the Wealth of Nations were published in 1776. -The Theory of Moral Sentiments: In the work‚ Smith critically examines the moral thinking of his time‚ and suggests that conscience arises from social
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Download Services Introduction In computer networks‚ the term “download” means to receive data (to your local system) from an external‚ remote system. Examples of such systems include FTP server and e-mail servers. It is implied that the data that is to be downloaded is going to be stored permanently. In many cases‚ users of download services use tools which are dedicated to the task of downloading‚ known as download managers. Download managers have various features‚ including the ability to
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What I had researched for the answer to the question “How can the Benedictine values be translated to peace?” LOVE OF CHRIST AND NEIGHBOUR Benedictine life‚ like that of all Christians‚ is first and foremost a response to God’s astonishing love for humankind‚ a love expressed in the free gift of God’s beloved Son‚ Jesus Christ. Love‚ the motive for monastic life and its goal‚ tops St. Benedict’s list of tools for good works (RB 5:10‚ 7:67-69‚ 4.1-2). Yet the Rule recognises many ways in
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The Consumer as the Principal Driver of Value Think about a purchase experience (product or service) that impressed you. Perhaps you told other people you know about your satisfaction with the process and the outcome. Perhaps your expectations were surpassed. In this discussion forum: 1. Describe this purchase experience. 2. Share the product and the brand name. 3. Share when this purchase happened. 4. Confirm if this company remains in business today. 5. Explain the details
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