Strengths World’s leading brand Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67‚000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million Furthermore
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five-force model | 3 | d. | Porter’s Value Chain Analysis | 5 | e. | Conclusion | 7 | f. | Reference | 7 | | | | Introduction: The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell‚ distribute and merchandise the resulting Coca-Cola product to retail stores‚ vending machines‚ restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling
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Diet Coke Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982‚ and was the first new brand since 1886 to use the Coca-Cola trademark. Target audience Diet Coke has always been aimed at young women in their 20’s‚ this reason probably being is that women tend to worry more about their weight than men do. Advertising diet coke The most famous Diet Coke TV advert which makes its target audience
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promotion‚ publicity and direct marketing. In IMC Plan there are three campaigns which would be carried for the whole year by Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and focus on the social responsibility or societal marketing. Secondly‚ it will focus on the fun and entertainment perspective in order to motivate youngsters to purchase Coca-Cola and generate more sales. Whole IMC will be developed to communicate the message to the target audience to raise funds to
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Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings John Pemberton‚ an Atlanta pharmacist‚ stirred up a fragrant‚ caramel-colored liquid and carried it to Jacobs’ Pharmacy. Here‚ the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton’s bookkeeper‚ Frank Robinson‚ named the mixture Coca-Cola®. To this day‚ Coca-Cola is written the same way. In the first year
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INTERGRATED MARKETING COMMUNICATION (IMC) According to Wikipedia‚ integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven‚ purposeful dialog with
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THE COCA COLA COMPANY By: Rachelle L Goude May 27‚ 2006 Summary of the History of Coca Cola On May 8‚ 1886‚ Dr. John S Pemberton‚ a pharmacist in Atlanta‚ Georgia‚ USA mixed the syrup that became Coca-Cola ’. His friend and bookkeeper‚ Frank M. Robinson‚ thinking that the two C ’s would look well in advertising ’‚ suggested the name Coca-Cola ’. He wrote the words in his now familiar Spenserian script‚ and the world ’s most recognized trademark was born. Selling his creation from Jacob
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Coca-Cola is a carbonated soda sold in stores‚ restaurants‚ and candy machines all through the world. It is delivered by The Coca-Cola Company of Atlanta‚ Georgia‚ and is frequently alluded to just as Coke (an enrolled trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Initially expected as a patent pharmaceutical when it was imagined in the late nineteenth century by John Pemberton‚ Coca-Cola was purchased out by specialist Asa Griggs Candler‚ whose showcasing strategies
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ANNUAL REPORT 2011 contents chairman’s Review managing director’s Review Financial commentary Board of directors senior management corporate Governance statement Financial and statutory Reports directors’ Report Financial Report Income Statement Statement of Comprehensive Income Statement of Financial Position Statement of Cash Flows Statement of Changes in Equity Notes to the Financial Statements 1. Summary of Significant Accounting Policies 2. Segment Reporting 3. Revenue 4. Income Statement
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COCA-COLA COMPANY: • Coke was first created in Atlanta. It is an American Multinational‚ offering 500 brands in 200 countries with over 3500 products worldwide. • Coke’s slogan: OPEN HAPPINESS It represents the power of optimism and positive thinking. It is “happiness in a bottle”‚ it connects people and it brings out the best in the human spirit. • MUSEUM: Coca-Cola is the only brand in the world to have an entire museum that showcases its history‚ current reality and future possibility. The
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