COLLEGE OF BUSINES/ATC UNIVERSITI UTARA MALAYSIA BFMA 6043 INTERNATIONAL BUSINESS SEMESTER 2011/2012 INDIVIDUAL ASSIGNMENT NO: 2 PREPARED FOR : DR. SABRI PREPARED BY : MOHD GHAZALLY BIN ABDUL RAZAK (MATRIX NO: 808707) SUBMISSION DATE : 4TH. DECEMBER 2011 Coca Cola Case Study Case Discussion Questions Question 1 Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards
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and extended it to outdoor advertising‚ including painted walls--some of which are still displayed throughout the country. The line has appeared in advertising for Coca-Cola during succeeding years. For example‚ in 1954 we used “There’s this about Coke--You Can’t Beat the “Real Thing” in national advertising. We resumed national use of “It’s the Real Thing” in the summer of 1969 and it is our main thrust for
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the last quarter of the 20th century‚ the deep emotional bond between Coca-Colaand its consumers grew even more powerful and more global. In 1971‚ young people from around the world gathered on a hilltop in Italy to sing "I ’d Like to Buy the World a Coke‚" a counterpoint to turbulent times. This was also a glimpse into the Company ’s future: an expanding global presence and an even closer attachment to the world ’s most
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quench their thirst and satisfy their curiosity. When choosing from Diet Pepsi or Diet Coke‚ I always end up going with Diet Coke. I like that it is light and crisp. I find Diet Pepsi to be too ’sweet’ and syrupy. Besides the obvious taste differences‚ I love the www.mycokerewards.com program. I am totally addicted to my coke rewards. I redeem points from Diet Coke packages for great rewards like free diet cokes to gift cards and magazine subscriptions. I
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External/Internal Factors When analyzing a company it is important to understand what the internal and external factors of the company are and how those factors are affecting the four functions of management. The four functions of management are planning‚ organizing‚ leading‚ and controlling. Internal factors affect what happens within the company and external factors are the outside environment that affects the company. Through strategic planning the company can build on its strengths
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Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper‚ Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles. Initially‚ Coca- Cola averaged nine drinks a day in the first year of their sales‚ adding up to $50 annual revenue. Today products of The Coca-Cola Company are consumed at the rate of 1.6 billion drinks per day and more. The Coca-Cola
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marketer‚ and distributor of nonalcoholic beverages concentrates and syrups. The company’s corporate headquarters are in Atlanta‚ Georgia. Led by Coca-Cola the company’s portfolio features 15 billion dollar brands which include; Diet Coke‚ Fanta‚ Sprite‚ Coke Zero‚ Vitamin Water‚ Powerade‚ Minute Maid‚ Simply‚ Georgia and Del Valle. Globally‚ they rank number one in sparkling beverages. The company has consumers in more than 200 countries who consume their beverages at a rate of 1.8 billion
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A STUDY ON ORGANIZATION STRUCTURE With reference to HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED VISAKHAPATNAM A project submitted to CHRIST UNIVERSITY in partial fulfillment for the Award of Degree of MASTER OF BUSINESS ADMINISTRATION by INDIRA PRIYADARSINI JAGIRIPU Under the guidance of Sir Harold Patrick‚ Professor CHRIST INSTITUTE OF MANAGEMENT CHRIST UNIVERSITY‚ HOSUR ROAD‚ BANGLORE-560029‚ KARNATAKA‚ INDIA DECLARATION: I‚ Indira
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carbonated drinks sales have been under considerable pressure‚ particularly in big markets such as the U.S. Regular Coca-Cola sales have been steadily declining in the U.S. in recent years due to concerns over calories and other health factors‚ and Diet Coke is also facing considerable criticism regarding artificial sweeteners such as aspartame. Opportunities Even if Coca-Cola faces considerable challenges in adapting to changing consumer habits‚ that doesn´t mean the soft drinks giant is without growth
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market by implementing a market penetration strategy. By adjusting the marketing mix Coca-Cola could see an improvement in sales and profits. Coca-Cola should dedicate more resources to marketing and advertising highlighting the difference between Coke and Pepsi. Similar to the “I am a Mac and I am a PC” program. 2. Coca-Cola could implement a forward integration strategy which will allow Coca-Cola to gain better control. Coca-Cola could acquire bottler companies since the relationships
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