economic growth * interest rates * exchange rates * inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: * health consciousness * population growth rate * age distribution * career attitudes * emphasis on safety Technological Factors Technological factors can lower barriers to entry‚ reduce minimum
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Identification and evaluation of viable target market (where to compete) and positioning strategies (how to compete) for this product. Birds Eye’s target market is consumers that want a quick‚ convenient‚ and ‘proper’ meal. The market has been driven by several factors including consumer demand for convenience foods‚ a rise in freezer and microwave oven ownership‚ the decline of families sitting down to eat together and a rise in one and two-person households. They use to target mainly at families but because
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many competitors‚ but when it comes to fashion Topshop is amongst the top performing‚ they cater mainly to the younger consumer‚ and Woolworths cater to the older consumer. The internal elements of both companies are fairly similar but their target market is very different. With the worldwide recession‚ most businesses have felt the pinch‚ it is vital for companies to identify opportunities and also threats‚ and
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Islamie Bayu Pahala Radityo Bhagas Arga Saputra Dwi Hermiyati Ferry Cahyadiputra Irreza Contents Ontela PicDeck Case 1 What is Ontela ? 2 Why Ontela PicDeck doing research 3 How How are Market Segment Best Defined? 4 A Five Step Process : Choosing Attractive Market Five What is Ontela ? ● Ontela is a start-up company founded in 2006 in Seattle • In 2008‚ Ontela is making their first offering : Ontela PicDeck ● PicDeck is an application/software‚ that transfer
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announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season. c) To catch new customers entering the market for the first time during the festival promotion time. d) The changing needs of the target audience. As people grow in their lives‚ they have more requirements and purchasing needs. McDonald’s is aware of these changes and aims their messages accordingly. e) The competitive nature of the
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Segmentation & Target Market Selection Lululemon is segmented based on variables of region‚ age‚ income‚ personality‚ loyalty status‚ and user status. Each designated segment will be served by the customizable elements of the user interface‚ as well as by differentiated promotional strategies. Region - As Lululemon is being launched to a global market‚ special consideration must be given to offering content in various different cultures. These offerings will be limited to language groups with
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Target customer segments: “Researchers identify consumer segmentation as a critical predictor of new product or service success” (Gofman 604). Even though both Smart Car and Honda Civic are popular vehicles in the global market‚ they choose different segmentation strategies for targeting their potential customer base on the characteristics of segmentation‚ such as age‚ income level‚ life style‚ and other relevant factors. According to kabadayi‚ Alan‚ and Ozhan‚ “We can see that while
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towards the youth market. Etude House Singapore‚ had its grand opening in Singapore in June 2009. In recent years‚ the Korean wave‚ namely Hallyu‚ has entered and became rather popular here in Singapore‚ and Etude house itself being a Korean brand‚ uses Korean pop stars to market their products‚ attracting the masses of Hallyu fans. The company utilises on the few factors of Microenvironmental forces and Macroenvironmental forces and uses them to market their products to the market in Singapore. I
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Market Product Focus Objective of target market 1. To assist people to the next generation‚ one step closer towards easy living. 2. To patronize the home improvement of big box stores and cable TV shelter. 3. To expose to the people the reliable of the product on how easy can it be in just one touch 4. To improve humanity living life. Target Market Our primary target market is middle-aged people for example a student ‚ a savvy and tech person which familiar with the tech product
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positioning …………………………………………………………....7 Problem definition……………………………………………………………..7 External analysis………………………………………………………………….9 Market research………………………………………………………………....9 Competitor analysis………………………………………………………….....11 Positioning …………………………………………………………………………18 Proposition ……………………………………………………………………….....19 SWOT analysis………………………………………………………………….........20 Target audience……………………………………………………………………..21 Internal groups………………………………………………………………....21 External groups……………………………………………………………….
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