The Marketing Mix Matrix In 2005‚ Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to
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IEEE TRANSACTIONSON INDUSTRIAL ELECTRONICS‚VOL. 40‚ NO. 1‚ FEBRUARY 1993 Variable Structure Control: A Survey John Y. Hung‚ Member‚ IEEE‚ Weibing Gao‚ SeniorMember‚ IEEE‚ and James C. Hung‚ Fellow‚ IEEE Abstract-A tutorial account of variable structure control with brief discussions about its historical development are pre- sliding mode is presented in
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Research the Braaap organisation at: BRAAAP BRAAAP company has been established by Brad Smith. The business started when Smith imported elite motocross bikes from Asia‚ and then moved into bike design and manufacture. Noticing a gap in the market‚ he expanded the business in 2008 into a retail concept store‚ selling motocross bikes‚ accessories and street wear‚ with the unique addition of an indoor foam pit for the practicing of jumps and tricks on BMX In 2008 he thinks a retail outlet
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The Case of the Variable Laminates The Case of the Variable Laminates Grantham University Experimental design is “a formal plan that details the specifics for conducting an experiment‚ such as which responses‚ factors‚ levels‚ blocks‚ treatments‚ and tools are to be used” (Sower 2010). An experiment where one variable is studied while the other variables are held constant can be inefficient and suffers from the inability to assess interactions among the variables as well as the interaction
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of this report is to identify whether a relationship exists between macroeconomic variables and stock exchange returns in the Pakistani capital market. The techniques of multiple linear regression will be applied to understand if there is indeed a link between the two. The time series data being analyzed is on a monthly basis and spans from January 2003 to January 2009. The indicators taken as the independent variables are manufacturing production index‚ consumer price index‚ discount rate‚ broad money
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MARKETING MIX A.I.U. ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they
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Technology is in every part of our lives and everyday items have a great number of variable social‚ economic‚ cultural and symbolic meanings to different individuals. In our discussion group we see how simple everyday items such as cups‚ purses‚ pop cans‚ keys‚ cell phones and other items evoke different associations and meanings for individuals. There are a wide variety of other items that were also discussed and students shared their perspective about the meanings of these items as well. A summary
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What is X-ray Crystallography ? X-ray crystallography is an experimental technique that exploits the fact that X-rays are diffracted by crystals. It is not an imaging technique. X-rays have the proper wavelength (in th Å t ö (i the Ångström range‚ ~10-10 m) t be scattered by the electron cloud of an atom of 10 10 ) to b tt d b th l t l d f t f comparable size. Based on the diffraction pattern obtained from X-ray scattering off the periodic assembly of molecules or atoms in the crystal‚ the electron
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of DVDs. The following data are available regarding the models: DVD Selling Price per unit Model LX1 Model LX2 Model LX3 $175.00 $250.00 $300.00 Variable Cost per unit $100.00 $125.00 $140.00 Demand/Year Units 2000 1000 500 VCI is considering the addition of a fourth model to its line of DVDs. This model would be sold to retailers for $375. The variable cost of this unit is $225. The demand for the new Model LX4 is estimated to be 300 units per year. Sixty percent of these unit sales of the new model
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random variable because the time is being measured. All possible results for the variable time (t) would be greater than > 0. b) The weight of a T-bone steak is a continuous random variable because the weight of the steak is measured. All the possible results for the weight of the T-bone steak would be positive numbers making the variable weight (w) > greater than 0. c) The number of free throw attempts before the first shot is made is a discrete random variable because
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