ASSIGNMENT A. IDENTIFY A FIRM OPERATING IN KENYA AND ANALYSE ITS PRODUCT MIX USING BOSTON CONSULTING GROUP MATRIX (BCG MATRIX) B. FOR THE SAME FIRM DISCUSS HOW CHANGES IN THE MARKETING ENVIRONMENTAL FORCES IN THE LAST THREE YEARS HAS AFFECTED MARKETING ACTIVITIES. C. IDENTIFY LAWS/ACTS IN KENYA AFFECTING MARKETING. WHAT IS THE PURPOSE OF LAW/ACTS. A. Identify a firm operating in Kenya and analyse its product mix using Boston Consulting Group Matrix (BCG Matrix) In order for us to discuss
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the costs for the year. The restaurant wanted to see what some of their fixed and variable costs were for the year. They also wanted to make sure they remain in their relevant range. The costs focused on were the cost of hamburgers (raw materials) and the cost of building rent. It was determined that the raw materials were the variable costs because the cost will vary based on production of hamburgers. A variable cost is a cost that will change in direct proportion to changes in the cost-driver
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(from Chapter 3) True and False (bold your answer) 1.) Modules make it easier for programmers to work in teams True 2.) Calling a module and defining a module mean the same thing. True 3.) A statement on one module can access a local variable in another module. False 4.) Programming languages typically require that arguments be of the same data type as the parameters that they are passed to. True 5.) When an argument is passed by reference‚ the module can modify the
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IV. Marketing Mix 1. PRODUCT Carmen’s Best is one of the creamiest artisanal ice cream in the market. It is also rich‚ smooth and dense that almost a pint of it weighs as heavy as a half gallon-sized ice cream. It means that its ice cream is not pumped with air‚ a practice among most commercial ice cream makers. The only difference is that Carmen’s Best ice cream is homemade‚ the old-fashioned way. Carmen’s Best uses 100% all-natural fresh cow’s milk and cream‚ delivered straight from their family’s
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Discrete Random Variables: Homework Exercise 1 Complete the PDF and answer the questions. |X |P(X = x) |X(P(X = x) | |0 |0.3 | | |1 |0.2 | | |2 | | | |3 |0.4 | | a. Find the probability that X = 2. b. Find the expected value. Exercise 2 Suppose that you are offered the following “deal.” You roll a die. If you
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Parkson’s Promotional mix Promotional mix that used by Parkson included sales promotion‚ public relation and personal selling. Public Relation Public Relation also one of their promotional mix that Parkson applied in their business strategy.Parkson is a company that very concern on charitable contributions to society. Therefore‚ Parkson conducts a lot of Corporate Social Responsibility Programme such as “My Park” Programme. In this programme‚ Parkson had adopted many parks throughout Malaysia
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The five major variables of project management are essential in pretty much every project. Time which would is the amount of time required to complete the project. Typically it is broken down into the time required to complete the components of the project. This is then broken down into the time required to complete each task contributing to the completion of the project. Then there is cost which will typically be determined by the consultant or contractors hourly rate multiplied by an estimated
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TUI University Variable and Fixed Cost Module 1 Case Dr. Li-Lin Liu Pa April 22‚ 2012 Part I: Use the background material and Internet to answer the questions below. Discuss and analyze the difference between managerial and financial accounting. Pay particular attention to: * How is managerial accounting different from financial accounting? Comment on the different needs and use of financial information for internal purposes. * The managerial accounting profession and its role
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SWOT Analysis of Botox Name of Author Author’s Affiliation Author Note Author note with more information about affiliation‚ research grants‚ conflict of interest and how to contact SWOT Analysis of Botox SWOT analysis Strengths: • Allergan has the possibility for dominance on several niche markets because of the uniqueness and appeal of their product. • The main consumers of the product Botox are celebrities from many fields‚ which include actors
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Marketing Mix – Current & Future………………………… 2 {text:list-item} {text:list-item} {text:list-item} Environmental Analysis…………………………………. 4 {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Legislations……………………………………………..... 7 Target Market…………………………………………..... 8 {text:list-item} {text:list-item} {text:list-item} {text:list-item} Marketing & Promotional Objectives……….………….11 10.Marketing & Promotional Program…………
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