Marketing Case: Office depot The case that we are going to talk about today is about how office depot manages customer care & services. In the article we had to read they took an example of a couple‚ Steve and Dana. Dana experienced a dreadful delivery and therefore Steve‚ a marketing professor who heard the story from Dana and had just done a presentation about how important customer service is‚ decided to phone office depots customer service to see how they would handle his complaint. Steve had
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Stakeholders The world ’ ’stakeholder ’ ’ was first used in an internal memorandum at the Stanford Research Institute in 1963. It refers to "those groups without whose support the organizations would cease to exist". There are two types of stakeholders‚ primary and secondary. The first type are those that engage in economic transactions with the business - stockholders‚ customers‚ suppliers‚ creditors and employees. The second type are those who do not engaged in direct economic exchange with
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A corporate stakeholder is that which can affect or be affected by the actions of the business as a whole. Examples of a company’s stakeholders Stakeholders | | Government | Taxation‚ VAT‚ legislation‚ low unemployment‚ truthful reporting. | Employees | Rates of pay‚ job security‚ compensation‚ respect‚ truthful communication. | Customers | Value‚ quality‚ customer care‚ ethical products. | Suppliers | Providers of products and services used in the end product for the customer‚ equitable
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[Comprehensive business Analysis: Office Depot] | Background Office Depot was founded in 1986 by F. Patrick Sher‚ Stephen Dougherty and Jack Kopkin in Boca Raton‚ Florida. The three envisioned a warehouse style store that could offer office supplies at discounted prices. The first store was opened in October in Fort Lauderdale. It was immediately successful and before the year was over‚ two more stores were opened in Florida. While Office Depot was one of the first companies to tap into this
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A stakeholder is any individual or group who can affect or is affected by the actions‚ decisions‚ policies‚ practices‚ or goals of the organisation (Freeman 1984‚ 25). They have the interests in the activities of an organization and can be divided into internal and external stakeholders. In addition‚ there are different levels of stakeholders: primary and secondary. The level of stakeholders depends on the political‚ economic and social environment. Internal stakeholders are those from within the
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WHO ARE YOUR STAKEHOLDERS? WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Here is a useful summary: Stakeholder Main Interests
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Walmart Stakeholders 3/18/2013 Walmart is one of the largest retailers in the world that is steadily growing and seeking to develop ways of meeting the needs of their stakeholders. In our textbook‚ stakeholders are defined as “people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address” (Nickels‚ McHugh & McHugh‚ 2009). Walmart has several internal and external stakeholders that keep the business at the top of the retail
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Stakeholders 1st Business: Nike The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. With Nike being a huge
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Introduction This assignment is based upon information collected on Republic Bank Limited. This is to illustrate the mission‚ vision and stakeholders and how the stakeholders affect the organisation. The company chosen is Republic Bank Limited. Republic Bank Limited (RBL) is a large organisation. It consists of thirty nine (39) branches within Trinidad and Tobago. They also have subsidiaries such as Barbados National Bank Inc‚ Republic Bank (Guyana) Limited
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“Office Depot” The First Office Depot opened in 1986 in Lauderdale Lakes‚ Florida. The Office Depot is a global supplier of office products and services and has experienced a dramatic growth process over the past twenty-five years. In 1990 the Office Depot Companies bought “The Office Club Inc.”‚ and immediately became the largest office retailer in North America. Having built its business within the United States and having secured a firm business foundation‚ Office Depot expanded internationally
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