Vaseline Petroleum Jelly Consumer Behavior Case Study August 4‚ 1999 Presented by: Kurt Beloff Donald Chase Brendan O’Hare Matej Okorn Yejin Shim Company Overview Chesebrough-Ponds incorporated (CPI) was formed in 1955 through the merger of Chesebrough manufacturing company and Ponds Extract Company. In 1976‚ the company had six divisions with after-tax profits of $54 million on net sales of $747 million. Product Overview Robert Chesebrough first discovered Vaseline Petroleum
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Petroleum jelly‚ petrolatum‚ white petrolatum or soft paraffin‚[1] CAS number 8009-03-8‚ is a semi-solid mixture of hydrocarbons (with carbon numbers mainly higher than 25)‚[2] originally promoted as a topical ointment for its healing properties. Its folkloric medicinal value as a "cure-all" has since been limited by better scientific understanding of appropriate and inappropriate uses (see uses below). However‚ it is recognized by the U.S. Food and Drug Administration (FDA) as an approved over-the-counter
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Vaseline is mainly a petroleum product that was discovered by a twenty-two-year old inventor known as Robert Augustus Chesebrough. Vaseline is however‚ one of the products produced by Robert Augustus. Some of the products include skin lotions‚ soaps‚ creams‚ lubricants and cleansers. This product is generic in the Spanish and Portuguese countries where these products are known‚ as Vasenol. Robert Augustus was one of the founders of petroleum jelly mainly located at Brooklyn in New York. Robert
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especially hand creams and face cream are formulated not as a medicine delivery system‚ but simply to smooth and soften the skin - these are particularly popular with the aging and aged demographic groups‚ and in the case of face usage‚ can also be classified as a cosmetics in many cases‚ and frequently contains fragrances. Some people also use to hydrate or moisturize their skin. Body lotions and creams are very beneficial for long-term skin health. They are meant to be applied regularly to various
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Pioneer Petroleum Cases Analysis The Problem: Pioneer Petroleum Corporation (PPC) has two major problems that are interfering with the goal of the firm to maximize shareholder wealth. The first is that PPC has been calculating their weighted average cost of capital incorrectly‚ by incorrectly calculating their after tax cost of debt and their cost of equity. This miscalculation has subjected PPC to more risk and has hurt the company’s ability to make appropriate investment decisions. This has
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Nivea VS Vaseline Introduction Due to Metro sexual trend‚ product for men is growth very fast in the last 2-3 years. Not too many companies invested in this market until the first quarter of 2007 Beiersdorf‚ leader of men’s lotion market see the opportunities to invest in this market segment and to promote themselves as a fresh lotion for men‚ called “Nivea for men”. It helps dry skin of men to become smoothly and healthy skin. After entry of Beiersdorf‚ Unilever followed into this market
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VINAND PETROLEUM CASE Financial statements could be examined with varied degrees‚ as part of the client acceptance procedures Paige CPA got to perform a horizontal and vertical analysis‚ and financial ratio analysis of Vinand Petroleum financial statements. These procedures are not as in depth as other procedures used by auditors on financial statements‚ but these procedures may show areas of concern for auditors. From 2006 to 2007‚ Vinand’s long term debt tripled and its interest expense paid for
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Jelly Donuts It should be around in this block...aha! There it is! Roxie thought. It was four in the afternoon‚ and she just got out of school. She got a text from her best friend Pippy to come to her parents’ Dunkin’ Donuts quickly. Pippy was an energetic thirteen year old that still acted like a kid. Her curly‚ red hair tied in pigtails bounced constantly when she was happy. Roxie‚ meanwhile‚ was a tomboy with dark‚ shaggy hair and usually wears her soccer uniform to school. She goes to Pippy’s
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Petroleum is an oily‚ thick flammable liquid‚ a mixture of various solid‚ liquid and gaseous hydrocarbons. Hydrocarbons are molecules that comprise of Hydrogen and Carbon. Petroleum is the general term for "unprocessed" crude oil. It is present beneath the Earth’s surface (Lithosphere) and forms when trapped‚ decomposed dead organisms buried in the sedimentary rock‚ and are heated under the immense pressure of new sedimentary layers over time (fossil fuel). The heat and pressure distilled the organic
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ARTICLE TITLE: FACTORS THAT DRIVE PRICEY OF PETROLEUM In Malaysia‚ RON 95 and RON 97 petrol has increased prices from years to years. Not only in Malaysia‚ but all the countries in the world are facing same trouble‚ petroleum prices keep increase until it become a economics burden for community. Petroleum prices $36.7 per litre in 1983. In 2005‚ it has increased to $79.9 per litre and last year‚ it also has increased to $134.1 per litre. So‚ what are the factors affecting the prices? First‚ we
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