Case – Maria Sharapova: Marketing a Champion Executive Summary Maria Sharapova became a Wimbledon champion at the age of 17. In addition to being a great personal milestone‚ this championship was also an important phase of tennis career for Sharapova and IMG from a marketing perspective. Her skills and personality‚ attractive looks‚ and unique personal story combined into a powerful brand. Her agent‚ Max Eisenbud‚ was responsible for handling and growing the brand. Eisenbud pondered how
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William Michael Sponheimer SYP 3650 Media Coverage Essay Women’s Wimbledon Championship: Serena Williams vs. Garbine Muguruza When it comes to professional tennis‚ The Championships‚ Wimbledon is the oldest running and most prestigious championship in the world which dates back to its founding in 1877‚ a span of over 138 years. “Perhaps that’s another part of Wimbledon’s prestige. In a world that seems to be more and more complicated‚ Wimbledon keeps it simple: Be respectful and play with honor… (Rudnansky)”
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Tennis is a game full of passion; it’s hours of fun and a lifetime commitment. It has been deeply rooted into the history of sports. In order to have the chance to play competitively‚ a number of diverse skills are required‚ but the crucial skill necessary is the ability to serve properly. The serve is the most important aggressive defense‚ being that it is the only opportunity a player has control over the placement‚ placement‚ and the spin of the ball. A successful serve can earn the server many
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9/8/11 Marketing: Article Summary #1 “Sports” “Tennis Icon Maria Sharapova to Represent Canon” Maria Sharapova is one of the most popular tennis athletes and is a well-known celebrity around the world. She came on the scene is 2000 but it was not until summer 2004 when she captured the attention of business companies when she won Wimbledon defeating Serena Williams. Sharapova ’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her
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Maria Sharapova Case Sports Marketing -Ezra Ok 1. What were the key steps in the early stages of Maria’s career development? Yuri Sharapov first noticed his daughter had skill and took her to attend tennis clinics. It was at these clinics that Martina Navratilova‚ a renowned champion‚ observed Maria playing and commented‚ “She has talent”‚ inspiring Maria’s parents to seek a world-class coach for their daughter in the United States. Yuri and Maria arrived at IMG’s Nick Bollettieri Tennis Academy
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A sport event I have attended I like speaking about this topic‚ because I am a huge tennis fan. My most memorable match was in the last year‚ the Roland Garros final. I got the ticket‚ and the trip to Paris for my 18th birthday‚ from my niece who came with me because he likes tennis too. When I got the ticket I didn’t know who would play in the final‚ but I was very lucky‚ because my favourite player Maria Sharapova reached the final and she had the chance to win the French Open and to secure a
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Ramon Casas I Carbó is the author for this following piece called Nude with a guitar. Casas created this masterpiece on 1894 in Paris during a time of confliction and many terrorist attempts. Also‚ the medium of this work was oil on canvas and the dimensions are 46.3 x 56.6 cm. Furthermore‚ the following painting depicts vulnerability. The lady is on the floor demonstrating to the audience that she no longer has strength to stand up. In addition‚ the fact that she is nude also represents that she
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Martina Hingis was born on September 30‚ 1980; in Kosice‚ Slovakia. Mrs. Hingis also known as The Three-time Australian Open winner or the “Swiss miss” was 5’7” while weighing 130lbs. Hingis started playing at a very young age; by 5 years of age‚ she started entering tournaments. Winner of the 1996 and 1998 Wimbledon doubles title; she won the singles title in 1997 at the age of 16‚ and that same year won the U.S. and Australian titles. Her doubles titles include the Australian Open (1997‚ 1998‚
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Fight Club is an important film revealing the results of civilization which causes emerged new ego far from real ego. We examined this popular rich content movie looking from psychoanalytic perspective. This film expresses an important Freudian theme‚ Oedipal Complex. The relation between characters; Marla‚ Tyler and Jack shows us that clearly. Jack (the narrator) is an unsatisfied and frustrated person in his job‚ suffering from insomnia and having consumerism attitudes making far from his
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Once hung in a Medici villa‚ Sandro Botticelli’s The Birth of Venus‚ ca. 1485‚ is one of the most treasured artworks of the Renaissance. The composition is opened up more‚ compared to Botticelli’s Primavera‚ a similar styled painting done a few years prior. The central figure in this tempera painting is the goddess Venus (also known as Aphrodite in Greek mythology). She graces us with her presence by floating to the shore‚ pushed from the winds of gods (Zephyr accompanied by Chloris)‚ on a seashell
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