Gondek 1st Academic Semester 2010/2011 Essen‚ 21.01.2011 Executive Summary - Part I The Ford Motor Company (FMC) is one of the biggest and most successful automotive manufacturers in the world based on a long tradition of automotive development. Since 1931‚ the plant in Cologne has produced more than forty million vehicles. The focus of this assignment is to analyse the latest version of the product Ford Fiesta (FF) for the German market which has been introduced in 2008. First of all‚ the product
Premium Marketing Ford Motor Company Strategic management
Henry Ford‚ American industrialist and inventor‚ made significant contributions to the automotive industry by creating the assembly line which produces more automobiles and in less time than before and is also world renowned for his production of the Ford Model T‚ an affordable workmans car. Ford was born on July 30‚ 1863 to his father‚ William and his mother‚ Mary. He was one of eight children who were raised on a farm eight miles west of Detroit in Dearborn‚ Michigan (Britannica). When Ford was
Premium Ford Motor Company Automotive industry Automobile
Ford Pinto Case: The Invisible Corporate Human Pricetag In this essay‚ I will argue that Ford Motor Company’s business behavior was unethical as demonstrated in the Ford Pinto Case. Ford did not reveal all the facts to consumers about a harmful gas tank design in the Ford Pinto. They tried to justify their decision to sell an unsafe car by using a Cost-Benefit Analysis which determined it was cheaper to sell the cars without changing to a safer gas tank. The price of not fixing the gas tanks
Premium Ford Pinto Ford Motor Company Automobile
decision making framework was Utilitarian in nature‚ Ford chose the action that would cause the least amount of harm for the majority involved‚ therefore allowing the minority to be harmed by death. Apparently‚ Ford did not care about the type or severity of harm they caused. They chose a lower number of estimated deaths as opposed to a higher number of financial harm. The decision to view death as a viable option was fueled by Egoism. Fords CEO‚ Iacocca‚ was an integral part of the Egoism utilized
Premium Morality Risk Human
Dell Computers Issue Identified in the Scenario that is also Facing the Company When Michael Dell started Dell Computer in 1984‚ he believed that by selling personal computer systems directly to customers‚ his company could better understand customers’ needs and provide the most effective computing solutions to meet those needs. During that period‚ competing computer makers experienced poor supply-chain management strategies that usually involved assembling in advance and sending to distribution
Premium Supply chain management Supply chain Logistics
suspicious of the U.S. government. In that time‚ Vice President Gerald R. Ford steps forward as the new President‚ reassuring the nation in his “Address upon Taking the Oath of the U.S. Presidency.” However‚ as most people do not know him‚ they withheld from believing his character. Knowing this‚ Ford structures a persuasive argument that successfully gains the trust and support of his audience‚ the U.S. citizens. From the start‚ Ford establishes a connection with his audience by addressing them as “my
Premium President of the United States United States Richard Nixon
ideals that lie at the heart of our strength and unity as a great and as aa free people”. Nixon and Gerald Ford both share the same views on this and other things. But they also have many differences. Nixon and Ford are alike but different by‚ wanting to keep the main focus on America and its people‚ only one has the power to act‚ and both have hopes for the country and each other. Both Nixon and Ford share the same thoughts throughout their presidencies. They both want to focus on the United States at
Premium Richard Nixon President of the United States Gerald Ford
The main points of the case study are:- . Ford Motor Co. has continuously been number 2 to General Motors Corp. in the automotive industry. . Ford’s CEO in 1999‚ Jacques Nasser tried to push IT in the automotive industry‚ but failed at most of the attempts‚ causing a major loss to the company. . Nasser introduced cars high in technology‚ looking to make more money on service fees. . Nasser also created the Wingcast telematics unit‚ allowing users to utilize their cars as
Premium Automotive industry Ford Motor Company General Motors
Henry Ford Do you know who Henry Ford was? Henry Ford was the founder of the Ford Motor Company. The Ford Motor Company was a car company That now thousands of people use and is loved a lot. Henry Ford trusted his cars that he made like the car called the ford Model T. His first gasoline car was called the Quadricycle which he built in a shed behind his house. Henry Ford went to the Detroit Business Institute. He was born on July 30‚ 1863. Making the Ford Motor Company took hard work. Why
Premium Ford Motor Company Henry Ford Automobile
consumers value that image more than before. They need fun when driving in a boring crowded city. They want a compact car but moreover with space inside to feel like in a big car with the same safety and reliability for a lower price. Knowing that‚ Ford should now target consumers who seem to be the most profitable segment(s) and likely to buy their new model. They did several surveys and they found out two possibilities: targeting according to socio-demographic descriptions or according to psychographic
Premium Marketing Gasoline Ford Motor Company