EXPERIMENT 1: REACTIONS OF ENOLATE IONS WITH CARBONYL GROUPS Aims In this experiment we used two techniques for the reactions of enolate ions with carbonyl groups. One technique used was Doebner reaction and the other technique used was Claisen-Schmidt reaction. Therefore the aim of this experiment is to synthesize trans p-methoxycinnamic acid and to synthesize dibenzalacetone via an aldol condensation reaction between acetone and benzaldehyde. The products would be recrystallized using ethanol
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Experiment 2: IDENTIFICATION OF UNKNOWNS BY TLC AND MP IN COMBINATION Introduction: Thin layer chromatography (TLC) is one of the most valuable techniques in organic chemistry. This is a best method of separating and identifying mixtures of two or more compounds. The separation is accomplished by the distribution of the mixture between two phases: one that is stationary and one that is moving or mobile. Chromatography works on the principle that different compounds will have different
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MANAGEMENT Topic: FEAR APPEAL IN ADVERTISING Sanjana Ahuja Section B Roll Number - 18143 USE OF FEAR APPEAL IN ADVERTISING Whether it is the fear of a receding hairline or of the body odor‚ whether it is the fear of aging or of social stigma – the advertising industry has been seeking to tap into these fears and many more with the aim propelling people to adopt‚ continue‚ discontinue or avoid a specified course of thought or action. However‚ the use of fear appeal in advertising has not
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David Walker David Walker appeal was mainly appealing to colored citizens of the world mainly in the United States. After traveling the world and observing the conditions slaves were put in David Walker‚ who denounced slavery urged slaves who lived a life of fear and misery to fight for their freedom and they should rise up in rebellion against their oppressors. Walker was trying to appeal to them that things did not have to continue to exist the way they were because they had just as much
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purpose of this paper is to discuss whether or not it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells and if so‚ when and where is it being used in advertising‚ (2) the use of men and women in ads of a sexual nature‚ and (3) the role that ethics plays in the use of sexual appeals in advertising. It is important because it not only focuses on the use of sexual appeals in advertising‚ but also how ethical it is to do so. The study found that
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process of distillation. Distillation is the separation of volatile substances mixed with nonvolatile substances by boiling the mixture to alter the phase of the volatile substance. The researchers used the simple distillation set up to conduct the experiment. 25 ml of The Bar Vodka was used and 7 ml of distillate was collected before a temperature of 95 degrees Celsius was reached. Collected distillate was then subjected to a flammability test to confirm ethanol content. The percent ethanol was computed
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"The Appeal of the Androgynous Man" This article was published in Mademoiselle in 1976 for young female readers by Amy Gross. In this article Gross compares androgynous men to the all-man man. Gross talks about the advantages of the androgynous man as compared to the all-man man. There are advantages and disadvantages to every man. Seems as though Gross is in favor of the androgynous man and she tends to bash the all-man man. Gross describes the Androgynous man as being a
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Argumentativeness and Verbal Aggressiveness Two Argument-related "Traits" Based on the work of Professor Dominic Infante of Kent State University These notes are adapted from course materials prepared by Professor Robert Gass‚ California State University‚ Fullerton Argumentativeness • Defined: “A predisposition to recognize controversial issues‚ advocate positions‚ and refute opposing positions” (Infante) • Infante considers this a personality trait • Argumentativeness isd proposed
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Differences in Interpersonal Nonverbal Communication between the USA and China Abstract The purpose of this research was to find differences in interpersonal nonverbal communication between the USA and China‚ since nonverbal communication is an important part of doing international business. Students were observed in conversations with other students and lecturers/tutors to gather information in a business context. The participants for the primary research were four Americans
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Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers. Keep on reading to know the various different types of advertising appeals that can be seen in the media today. By Ashwini Ambekar | Friday‚ January 09‚ 2009 The most basic of human needs is the need for food‚ clothing and shelter. Special need for these necessities
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