BP6910 International Business Management Section 88 McDonald’s Corporation in Thailand Report to Dr. White By Jin Yi L . 5569010 Table of Contents Executive Summary…………………………………… 3 Corporate Background………………………………. 4 Situation Analysis PEST Analysis…….……………………………………….. 5 SWOT Analysis……………………………………………. 7 Five Forces model……………………………………….. 9 International Strategic plan. ……………………….. 11 Conclusion &Recommendations…………………... 13 References…………………………………………………
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FORD motors in Thailand‚ the difficulty it faced during the 90’s and the secrecy of success it enjoys in the Thai vehicle market currently. Ford Company started in Thailand in 1960 but then it closed down 1976. The reasons that lead to the cease of operations were felt that it was a mere Thai product which is very inferior quality to the American products though both bear the same name FORD. Even the old advertisement focuses on the local ford company and local populations in Thailand. It was basically
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Robert Clay HUMA 2323 Craig Coroneos April 27‚ 2009 Thailand Thailand is‚ an independent country‚ located in southwest Asia and is considered a tropical country. The capital is Bangkok and is also the largest city within Thailand. It is the 51th largest country in the world with a surface area of 513‚000 km2 (198‚000 sq mi). “In the Thai language‚ the full name of the city is Krung Thep Mahanakhon Amon Rattanakosin Mahinthara Ayuthaya Mahadilok Phop Noppharat Ratchathani Burirom Udomratchaniwet
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Mary Kay in Thailand \\ Table of Contents Executive Summary 3 Company and Industry Overview 3 Mary Kay Global 5 Market Trend Analysis 6 Competition and Market Barriers 7 The 4Ps 8 Product Analysis 8 The Market 8 Product Function 9 Ingredients 9 Products that contain specially controlled substances 10 Market Access 10 Product Manufacturing 11 Promotion Strategy 11 Delivery Profile 13 Direct Sales 13 Characteristics of the direct sales
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Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality‚ international branded cosmetic products are expected to do better due to good brand image‚ brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France‚ Japan‚ the United Kingdom and Germany is getting stronger. Perfume
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The Kingdom of Thailand has many social and economic problems. This is despite the King’s massive efforts so far to instill his principles of the Philosophy of Sufficiency Economy at all levels of His nation. This paper serves to explore this matter and draws a comparison between the world’s ‘happiest’ country‚ Denmark and Thailand‚ specifically looking at government intervention. This includes budget allocations‚ State policies and alleged corruption. The paper concludes that with more government
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Name: Roy Rentap ak Vincent Ugai Student ID: 2013490936 Class: BM2464M Subject: IBM553 Dispute settlement of the Thailand – Cambodia Border: Dispute over Preah Vihear Temple The border dispute becomes a serious problem between Thailand and Cambodia. Both of the country claimed that Preah Vihear Temple and the area near that temple is their territory. In 1962‚ the dispute border between two country can be stop for a while after the International Courte Of Justice (ICJ) was decide the Preah
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Thailand problem in economic development Thailand economic experiencing difficulties in pursuit of economic development In the past Thailand is one of the great countries among South-East Asia. Thailand is one of only 3 countries in Asia that never been colonized by European country. If looking back to 30-40 year in the past. Thailand is fast growing country in South-East Asia and could be competitive with Taiwan or Korea. But over past 10 years Thailand is slowly develop and can’t compare
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of U.S. visited Thailand President Barack Obama and Prime Minister Ying luck Shinawatra reaffirmed that Thailand and the United States will cooperate in talks on the controversial Trans-Pacific Partnership (TPP) agreement and security issues. Mr. Obama said security and trade and investment were his two key priority issues in bilateral discussions with thai leaders. Prime Minister Yingluck said that she will not give a commitment to president Barrack Obama directly that Thailand will join the US-led
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The Death Penalty in Thailand Throughout the history of man‚ the penalty of death was given to criminals who broke the law. Capital Punishment is the extreme penalty for crime and is still in use today in many countries even in Thailand. According to the history‚ the death penalty in Thailand obviously appeared in Ayutthaya Empire and it has been used in the country until these days. There have been many debates on abolishing the death penalty for a long time in the country. The supporters of capital
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