Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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Corporate Inversion is defined as a company’s reincorporation overseas enabling reduction in tax burden on income earned abroad. When a significant portion of a company’s income is from foreign sources‚ then corporate inversion is the ideal strategy to implement; that is because such income is taxed both abroad and in the company where it is incorporated. The winning corporate inversion strategy would be for a company which has selected a country with lower tax rates and less intricate corporate
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054VJ CORPORATE ENTREPRENEURSHIP – A FRAMEWORK FOR COMPETITIVENESS Dr. Vinnie Jauhari Associate Dean Institute for International Management & Technology Udyog Vihar Phase IV Gurgaon 122 001 E mail : vinnieverma@hotmail.com Ph. : 98 100 32324 Fax : (0124) 6397784 ________________________________________________________________________ ABSTRACT Corporate Entrepreneurship has of late evoked interest from practitioners of management and academicians. It refers to entrepreneurship in established firms
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WINTER 2014 V O L . 5 5 N O. 2 Rewriting the Playbook for Corporate Partnerships By F. Asís Martínez-Jerez Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 55221 S T R AT E G I C P A R T N E R S H I P S Rewriting the Playbook for Corporate Partnerships In fast-changing markets‚ some companies are developing more flexible‚ adaptive strategic partnerships
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Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
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Academic Year 2012‐2013 CEMS BLOCK SEMINAR: Take‐home examination Corporate Entrepreneurship Pauline GELDOF – CEMS Master 2 Introduction In today’s global economy‚ Corporate Entrepreneurship defined by Damanpour (1991) as the generation‚ development‚ and implementation of new ideas and behaviors by a company has become the only real source of competitive advantage for established organizations. Indeed‚ operating within an increasingly
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Fordlândia: Corporate Citizenship or Corporate Colonialism Question 1 - Based on the information provided in the case‚ what could the list look like‚ that Archibald Johnston started to compile (at the end of section Adeus Fordlândia – bem-vindo Belterra!)? Can you identify challenges that can be labelled as hypernorms or authentic norms? Ford built up a new community for the people living in the jungle and gave them new opportunities. They got access to free education‚ healthcare‚ jobs and
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Corporate Sustainability: A Progress Report In cooperation with Corporate Sustainability Definition & Survey Methodology Corporate Sustainability: A Progress Report is a ’KPMG’s Climate Change & Sustainability Services practice’ research paper‚ conducted in cooperation with the Economist Intelligence Unit. It reviews the importance of sustainability within business today and executive’s attitudes toward this issue. For the purpose of the report‚ corporate sustainability is defined as “adopting
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INDIVIDUAL ASSIGNMENT MGT 4235 Corporate Communication Ms. Rizwanah Souket Ali Yang Yu I 12001918 8 BA 1 15th October 2014 Corporate Communication: Mitsubishi Corporation Background: Main Business Activities Mitsubishi Corporation (MC) has seven Business Groups which develop operations in the diverse fields of Global Environmental & Infrastructure; Industrial Finance‚ Logistics & Development; Energy; Metals; Machinery; Chemicals; and Living Essentials. In addition to
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THREAT OR STRENGHT ? Corporate venturing behavior is generally related to innovative activities. Creating a corporate venture is a useful choice for firms interested in entering new businesses by expanding operations into new or existing markets (Guth &Ginsberg‚1990; Zahra 1993‚ 1995‚ 1996). Through corporate ventures‚ a company can invest in new products or technologies by funding businesses that have a fairly autonomous management team‚ with the goal of developing new products or
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