Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car market. The company had established presence in India through separate distribution channels for each of its brands. In its initial years‚ Volkswagen Group India primarily used
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Urbanisation in India Urbanisation in India was mainly caused after independence‚ due to adoption of mixed system of economy by the country which gave rise to the development of private sector. Urbanisation is taking place at a faster rate in India. Population residing in urban areas in India‚ according to 1901 census‚ was 11.4%.[1] This count increased to 28.53% according to 2001 census‚ and crossing 30% as per 2011 census‚ standing at 31.16%.[2][3]According to a survey by UN State of the World
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booming ever since India came out of the shackles of imperialism and emerged as a politically‚ socially as well as financially independent nation. Although India attained its freedom more than about sixty years ago‚ the emergence of the Indian economy on the global scene has been a rather recent development. This is because of the realization of the true economic growth potential of India‚ by the foreign investors as well as business houses. Till about the recent times. India continued to be a whole
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Ford India Private Limited * Ford Motor company‚ an American company‚ manufactures and sells automobiles worldwide. * Henry Ford‚ the founder. * Alan Mulally- President & CEO * Michael Boneham-President and Managing Director The Journey of Ford in India * Ford has been in India since 1907 when it launched Model A here. * In 1926‚ ford India in Canada was established‚ but the operations were discontinued in 1954. * Again in 1995 it was joint venture with Mahindra &
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Globalization in India Globalization in India has allowed companies to increase their base of operations‚ expand their workforce with minimal investments‚ and provide new services to a broad range of consumers. |[pic][pic][pic| |] | The process of globalization has been an integral part of the recent economic progress made by India. Globalization has played a major role in export-led growth‚ leading to the enlargement of the job market in India. One of the major forces of
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Marketing etc. Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional strategies E business has became a tool for their growth in the past two years. This report is classified into Two parts in the first
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EXECUTIVE SUMMARY India is a country rich with opportunity and potential for great future growth. Like any nation‚ India has both strengths and weaknesses‚ as well as countless opportunities and threats within its culture and economy. India’s greatest strength is its labor force. Not only does it boast the second largest labor force in the world but it is also one of the cheapest. With a young and growing population‚ more and more outsourcing international businesses are looking
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| | |SWOT ANALYSIS OF AIR INDIA[pic] | | | |Name: Y.SUMANTH
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Objectification of women in India "You can tell the condition of a Nation by looking at the status of its Women." Jawaharlal Nehru‚ Leader of India’s Independence movement‚ and India’s first Prime Minister. According to a global poll conducted by Thomson Reuters‚ India is the "fourth most dangerous country" in the world for women and the worst country for women among the G20 countries. Today’s India offers a lot of opportunities to women‚ with women having a voice in everyday life‚ the business
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India: Globalization In 1991‚ the pace of globalization in India had begun to accelerate; from then on things in India were not gong to be the same. Globalization in India has had both its positive and negative effects. Globalization can involve a number of things like the business aspect and agricultural. According to daldrup.org globalization has drastically affected the Business aspect in India. India is expected to have 715 shopping malls by 2016; it has a consumer base of 1.14 million‚ and
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