Case 2-1 Cynthia Cooper and WorldCom Cynthia Cooper details her trials and tribulations about her experiences at WorldCom in the book Extraordinary Circumstances: The Journey of a Corporate Whistleblower. The following excerpts from the book describe the actions she took to uncover the fraud at WorldCom and reactions of key players in the accounting department‚ top management‚ the audit committee and the external auditors. Cooper was first alerted to the fact that there may have been a problem
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Part 1: A. I think there is a big difference in college writing and casual writing. I fell like college writing has is more structured. You have to capitalize the words that need to be capitalized‚ Indent at the beginning of each paragraph‚ and write paragraphs in the write structure. College level writing is more in-depth and detailed than casual writing. B. My favorite hobby is listening and creating music. Music is very strong‚ meaningful‚ and a way to express feelings. C. I love
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Calibro is a company majoring in the development and production of pharmaceuticals. It is headquartered in Switzerland. Since the company aims at developing‚ improving and producing pharmaceuticals‚ intense research is an essential requirement for the company. It has established research laboratories in various countries in Europe. Teams of research specialists are entrusted with the core role of researching and improving pharmaceuticals. Recently‚ the research team was working on a new drug development
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Case Study #1: STARBUCKS Seattle‚ Washington QUESTION #1 So‚ what does Starbucks need to do to return to growth and profitability? Should it lower prices? Should it expand its menu? What should be its strategy? In order for Starbucks to return to growth and profitability they should focus on the cost structure and tackle the net margin issue which would increase its Return of Equity and make a better use of its existing assets to increase its Return of Assets. A strategy of this would
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is to maximize profit of Giant Motor Company which has 3 lines of products and offers 3 brands of cars namely Lyra‚ Libra and Hydra which corresponds to subcompact car class‚ sporty car class‚ and luxury car class respectively. Currently the company has 3 manufacturing plants and each of them is dedicated to a specific product line. For future planning‚ the company has an option of retooling its manufacturing capacity which would bring a major expense to company but would increase its production efficiency
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Principles of Marketing Chapter 5- Page 166 A. Case 5.1- How Color Used in Marketing 1. Q. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? a. Wendy’s b. Microsoft c. L.L Bean d. Starbucks 1. A. The company I have chosen is Starbucks. Starbucks has three to four colors‚ which are black‚ white‚ dark green‚ and brown. Starbucks changed their logo few years ago so currently there are white
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CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Case Study 1 Currently‚ Tanglewood is trying to achieve a companywide environment that mirrors their blueprint of how they ran their 10 stores in 1984. The structure at that time was focused on employee participation‚ customer satisfaction‚ and profitability. The company’s culture and values are distinct from most of their competitors. This allows each employee or associate an environment to grow and achieve various positions within the company. That being said‚ the following are my recommendations
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1. Describe the situation of the Lehman brothers from an ethics perspective. What’s your opinion of what happened here? Lehman’ executives exploiting loopholes in the accounting standards to manipulate their balance sheet in order to mislead the investing public is the ethical issue that contributed to the company’s collapse. Lehman was able to clear vast amounts of unprofitable assets off of its balance sheet instead of selling them at a loss by using Repo 105. There was evidence that the chief
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Search advertising is the core business of Google Company. Search advertising is a mean of establishing online advertisements on internet. Google Company earns revenue by charging for each click on search advertisement. However‚ the search advertising of Google Company has been facing a trouble recently. Google’s total advertising revenue has been reduced for year over year as the amount can charge on search advertisement has been decreasing. This problem is caused by the evolution of mobile devices
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