CASE SUMARRY Vershire Company was a diversified packaging company with several major divisions. In their organization chart‚ reporting to the divisional general manager were two line managers‚ vice president in charge of manufacturing and marketing division. These vice presidents headed all division’s activities in their respective functional area. The Aluminum Can – which was one of the largest manufacturers of aluminum beverage cans in the United States – division’s revenue was growing slightly
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Case 4-1 Vershire Company Internal Environment Analysis * Vershire is a diversified packaging company * Several major divisions * One of the largest manufacturers of aluminum beverage cans in the United States. * Plants scattered throughout the U.S * Key players include: CEO‚ divisional GM‚ vice presidents of marketing and manufacturing External Environment Analysis Industry competitors: * Five beverage container manufacturers accounted for 88% of the market.
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Vershire Company Key Problems Though Vershire Company does not have explicit problems‚ it has a number of weaknesses in its systems. First is in the style of their budget preparation. Their sales budget preparation had little flexibility when it was already approved before the start of the year and were already fixed objectives. This kind of system has an advantage of pushing its managers to strive and meet the objective budgets. However‚ it is a disadvantage when there are unforeseen relevant
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Vershire Case Study Case Background Vershire Company was a diversified packaging industry organized with several divisions focused on different product lines. One of these is the Aluminum Can Division‚ which by far is one of the largest manufacturers of aluminum beverage cans in the United States. The company has a decentralized culture‚ with the division general managers exercising considerable autonomy in decision-making. Under a general manager were two line managers responsible for production
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4AA3 Case: Vershire Company Vershire - Introduction Vershire Company is a diversified packaging company with several major divisions. The case puts its focus on Vershire’s aluminium can division. The division has plants throughout the United States‚ each serving its geographic region. Its customer ranges from soft drink bottlers to small and large breweries. The Vershire Company holds the largest share in aluminium beverage can market in US and they are growing faster than its industry
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1. Prepare an industry analysis using Porter’s 5 Forces model. What are the key determinants of Vershire’s aluminium can profitability? Explain. (20%) * Barriers to entry I would suggest that the barriers to entry are relatively high in this industry. Although there would not be huge capital requirement to enter into the aluminum cans producing business and customer-switching costs are considered to be low‚ the fact is that the competition in this industry is very intense. There are already
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Management Control Systems Case 4-1 Vershire Company The case 4-1 deals with the control system‚ budgeting process and performance measurement of Vershire Company‚ a large business in the metal can industry. Vershire experienced a strong pressure as they have to meet the customers` expectations about quality‚ customer service and prices because otherwise they will take another supplier. This situation leads to a very high demand for efficiency and effectiveness and therefore a good planning and
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Vershire Company manufactures beverage containers and is one of the largest manufacturers of aluminum beverage cans in USA. The industry value chain: Purchase Raw Materials ( Produce Cans ( Distribution ( End Customers (Beverage Processors) Porter’s 5 Forces: |Suppliers |Four companies supplies aluminum; not many but still can choose. |Medium | |Customers |Most customers have between two and four suppliers to choose
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CASE SUMARRY Vershire Company was a diversified packaging company with several major divisions. In their organization chart‚ reporting to the divisional general manager were two line managers‚ vice president in charge of manufacturing and marketing division. These vice presidents headed all division’s activities in their respective functional area. The Aluminum Can – which was one of the largest manufacturers of aluminum beverage cans in the United States – division’s revenue was growing slightly
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Case 4-1 Vershire Company In 1996‚ Vershire Company was a diversified packaging company with several major divisions‚ including the Aluminum Can Division- one of the largest manufacturers of Aluminum beverage cans in the United States. The Aluminum Can division‘ s growth in sales slightly outpaced sales growth in the industry at large. The division had plants scattered throughout the United States. Each plant served customers in its own geographic region‚ often producing several sizes of cans
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