BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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CPI Case Bob Marsh a pharmacy manager takes a job with Cooper Pharmaceuticals and has an illustrious 12 year career with them. Throughout his career and especially towards the end Bob was conflicted with doing what was best for his customers and satisfying management. Every year management would do performance evaluations measuring how the salesman’s sales volume was and how his/her relationship improved with the physicians they try to sell to. Bob was always hitting or exceeding quota and had
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SQUARE COMPANY of Bangladesh: AN ANALYSIS Mohammad Jamal Uddin * Supply chain management (SCM) is the oversight of materials‚ information‚ and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management involves coordinating and integrating these flows both within and among companies. It is said that the ultimate goal of any effective supply chain management system is to reduce inventory and Communication is the transmission of information
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Presentation on Beximco Pharmaceuticals Name of the presenters ~ Faisal Bin Kamal 2009-3-10-057 2010-1-10-145 2010-1-10-149 2010-1-40-052 ~ Quazi Aritra Reyan ~ Md. Nayeem Hossain ~ Tahrim Shahriar Background of the Company Beximco Pharmaceuticals (BPL) is a leading edge pharmaceutical company based in Dhaka‚ Bangladesh. BPL started its operation in 1980 and now have grown to become nation’s one of the leading pharmaceutical companies. ~ BPL supplies more than 10% of country’s
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LIST OF REGISTERED PROPERTY DEALERS DHA‚ LAHORE CANTT Serial 1 2 3 4 5 Name of Estate Agency A.S Associates Abrar Estate Adam Jee Estate Advisors Agha Enterprises Name of Owner Ch. Ashfaq Hussain Rana Abrar Ahmed Shahid Iqbal Maj ® Muhammad Anwar Dar Agha Akbar Office Address 316-K Commercial Area‚ Ph-1 Opposite Police Station‚ DHA Lahore Cantt H-88 Commercial Phase-1‚ DHA Lahore Cantt G-8‚ Phase-1‚ DHA Lahore Cantt Tel No 5742022-24 0300-8483019 5897634 5726661-3 Office No 24‚ First Floor‚ Defence
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Cooper Pharmaceuticals Inc BMKT 436: Sales and Sales Management Shaye Murphy 10/12/2013 Executive Summary Goals Cooper Pharmaceuticals Inc (CPI) is a major manufacturer for the dental and medical practices in the United States. Their ultimate goal is to remain the largest drug manufacturer and meet the sales quotas. CPI has strong ethical policies that they want to keep that have shaped the companies’ reputation. In hiring Bob Marsh‚ they were meeting their goals
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Assignment #2: Risk Assessment‚ Portfolio Management 1. You are given the following long-run annual rates of return for alternative investment instruments: * US Government T-Bills 3.5% * Large-cap common stocks 12.1% * Long-term corporate bonds 6.2% * Long-term government bonds 5.6% * Small-capitalization common stock 14.6% The annual rate of inflation during the period was 2.9%. Compute the real rate of return on these investment alternatives. 2. The
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cardiovascular disorders‚ antibiotics such as Cefzil‚ antidiabetics such as Glucophage‚ and the anti-clotting medication‚ Plavix. To continue to focus on pharmaceuticals‚ in the early years of 2000-2002‚ the company divested many of their non-pharmaceutical divisions‚ such as Clairol and the Mead-Johnson Nutritional division‚ and purchased DuPont Pharmaceuticals as well as an almost 20% share of ImClone Systems‚ which was getting ready to release a new anti-cancer drug‚ Erbitux (SEC eyes Bristol-Myers‚ 2002)
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Introduction Basically‚ organizational culture is the personality of the organization. It is one of those terms that are difficult to express distinctly‚ but everyone knows it when they sense it. For example‚ the culture of a large‚ for-profit corporation is quite different from that of a hospital‚ which is in turn quite different from of a university. You can tell the culture of an organization by looking at the arrangement of furniture‚ what they brag about‚ what members wear‚ etc. -- similar
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ENGLISH 1301-053 Synonym 38452 RGC 6 A255 TTh 7:55–8:50 a.m. Theresa R. Mooney‚ Ph. D. Referential Writing Understanding the aims of writing will help you shape an effective rhetorical strategy for drafting each of our ENGL 1301 essays. ENGL 1301 examines four standard aims of writing: referential‚ expressive‚ persuasive‚ and analytical. Referential writing is the one that occurs most frequently in the academic world because
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