Setting for the Case In November 1993 Jeff Miller‚ Documentum’s CEO‚ is faced with the challenge of pursuing either a vertical or horizontal marketing strategy to route Documentum towards profitability. Situation and Business Issues Documentum enjoys a leading role in an emerging and potentially lucrative space. But profiting from this opportunity will require overcoming several immediate hurdles including a limited customer base‚ formidable competitors and unforeseen development costs. Key
Premium Marketing
pitfalls to each of these methods and there are many examples of organisation where a certain choice has proven extremely profitable and vice versa. This essay will provide advantages and disadvantages of horizontal expansion by comparing it with vertical and diversified growth. The reader will be presented with the facts and at the end will be allowed to make his own decision. One major deciding factor on growth strategy will be the organisations long term strategy and the behaviour of the Markets
Premium Strategic management Economics Marketing
The Student researchers will find both linear and angular velocity of the hand‚ vertical and horizontal displacement‚ and BMI through precise measurements and extensive testing found through computer software. Vertical displacement will be measured through a simple vertical jump test. Horizontal displacement will be measured through a broad jump test and also through the actual movement of the volleyball hit. The vertical and broad jumps are direct measurements of an athlete’s hip and lower body power
Premium Volleyball Body mass index Correlation and dependence
News Corporation Limited Business Report Produced at the request of: Greenwich University Subject: Strategic Financial Management Case Study: The News Corporation Students Name: Students ID: Total word count: Table of Contents 0. Table of contents……………………………………….……………….3 - 4 1. Report Abstract / Synopsis………..………….……………………………5 2. Introduction………………………………………………………………..6
Premium Strategic management Vertical integration
Title: Deflection. Abstract: In this experiment‚ we were needed to find the deflection of Ring‚ Semicircle and quadrant made from the curved beam. The experiment is carry out by applied these beam with a load that weight 5N for circle and 2N for Semicircle and Quadrat. For the ring shape‚ the load is added 5N contiuosly until the load 40N and the dial reading is note down every time the load is added. Similar step is repeated using Semicircle and Quadrant that is we add 2N load continuously until
Premium Force Torque Theory
commodity and direct-consumer distribution markets. Cargill is a company that employs more than 180 000 employees and exports 25% of US wheat and supplies most of the worlds produce like meat‚ oils and other food produce to consumers. The company has a vertical supply chain‚ however with the global trends it becomes more horizontal and joints with famous brands to be down-to-market and answer consumer tastes and preferences. With increasing publicity as a result of globalization‚ Cargill is more transparent
Premium Supply chain management Commodity market Strategic management
Executive Summary “Better Sound through Research” is the motto of Bose Corporation. Bose has been providing high quality sound systems since 1968. Moreover‚ their policy for it was simple‚ better sound‚ better quality‚ better business. For Bose to achieve this goal they need to either weigh their options to continue their collaboration with their suppliers or start with their own in-house production of all the products. In-house production would give them an advantage of complete control on quality
Premium Vertical integration Strategic management
Current Situation: In the last fifteen years‚ Shell International has undergone many changes in their organizational structure. Three major events‚ the Brent Spar incident‚ human rights problems in Nigeria‚ and shareholder activism moved Shell to do a thorough examination of their company. After many attacks by activists‚ Shell first‚ changed from a complicated matrix form of organization to five worldwide business units. These units were exploration‚ production‚ oil products‚ chemicals‚ gas
Premium Royal Dutch Shell Corporate social responsibility Business ethics
expansion in the past 25 years. They used acquisitions to extend their reach.Meanwhile; they focused on a few industries and geographic areas 3. Capabilities of Spanish firms Homegrown political and networking skills Project execution knowledge Vertical integration expertise 4. Late Bloomers Become Global Giant Offshoots of the first globalization Spanish companies are formidable competitor in related niche markets Favoring alliances‚ joint ventures‚ and acquisitions Focus foreign expansion
Free Globalization International trade Vertical integration
and has used up all of its resources sometime it is in the best interest to merge. It is important for companies to understand the different mergers and to pick the best solution. Below team D will discuss the differences between a horizontal‚ vertical‚ and conglomerate merger and how those mergers differ from joint ventures. Horizontal Mergers Horizontal mergers are the combining of two or more companies in the same industry that are competitors. An example would be Sirius Satellite and XM
Premium Mergers and acquisitions Strategic management Vertical integration