MASTER OF SCIENCE IN INTEGRATED MARKETING ------------------------------------------------- New York University ------------------------------------------------- School of Continuing and Professional Studies SYLLABUS INTEGRATED MARKETING Master of Science in Integrated Marketing Program INTG1-GC 1000.001 Spring 2013 3 credits Professor: Paul Kulavis E-mail: ppk3@nyu.edu Office hours: By appointment Course schedule: Monday January 28‚ – May 13‚ 2013 (No classes
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Case 1 Integrated Logistics Overview This case finds Tom Lippert‚ sales representative for DuPont Engineering Polymers (DEP)‚ in a situation common to today’s competitive sales environment. His company‚ as a supplier to a major manufacturer (GARD)‚ is faced with changing times. GARD is in the midst of a “changing of the guard” as Mr. Lippert’s long-time contact‚ Mike O’Leary‚ retires. O’Leary’s successor‚ Richard Binish‚ brings a new set of supplier expectations to the fore of GARD’s
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Terminology[edit] An integrated circuit is defined as:[2] A circuit in which all or some of the circuit elements are inseparably associated and electrically interconnected so that it is considered to be indivisible for the purposes of construction and commerce. Circuits meeting this definition can be constructed using many different technologies – see for example thin-film transistor‚ thick film technology‚ or hybrid integrated circuit. However‚ in general usage integrated circuit has since come
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Paul Munnelly Business Logistics & Transportation Case Study 1 Integrated Logistics for DEP/GARD Company: C1 C2 C3 C4 C5 C6 Percentage: 60‚60‚15‚15 25‚25‚15‚15 15‚15‚25‚25 60‚60 25‚25 25‚25 Compound: A B E F A B C D A B E F C D E F C D DEP Materials Inventory (7 Days) Manufacturing (6-8 Days) Distribution Warehouse DEP Truck (since destination is within 200 miles) GARD 1. As
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History has been witness to the Arvind Group ’s commitment to excellence‚ innovation‚ perseverance and undying attention to customer and societal needs. As an organization‚ Arvind has successfully integrated diverse businesses‚ services and products‚ unified by a common vision - of enriching lifestyles. Founded in 1931‚ Arvind lost no time in establishing its position as one of India ’s leading super-fine fabric manufacturers for the domestic market. And yet‚ Arvind has always felt the pulse of
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ICA # 1 Q#1: Identify and explain the components of the integrated marketing communications mix. A#1: IMC Mix is coordination of all forms of marketing communications consists of components such as Advertising‚ Personal Selling‚ Public Relations‚ Sales Promotions‚ Experimental Marketing‚ Direct Response‚ Digital Communications in to a unified program to maximize the impact on the target audience. Q#2: "An understanding of Maslow ’s Hierarchy of needs and theory of motivation has a direct
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CHAPTER 1 EXECUTIVE SUMMARY Page | 1 Cotton fabric‚ gold and spices were the main attraction for the Britishers and other countries to come to India. Textile industry is flourishing since the olden days even when the markets were in unorganized nature. But the present scenario of textile industry is facing a fluctuating trend due to increase in oil prices and inflation in the world market. Garden silk mills Ltd is one of the leading producers of the polyester cloth and fabric and clothing
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Integrated Case Week 5 Allied Components Company a. What is capital budgeting? Are there any similarities between a firm’s capital budgeting decisions and an individual’s investment decisions? Since capital budgeting decisions are critical for a company it typically would include fixed assets‚ construction of a building and or factory. It comes with a lot of risk management and analysis which is what an individual would do when trying to figure out if an investment is right for them or not. There
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------------------------------------------------- Report: The Textile Industry In India ------------------------------------------------- Arvind Mills Prepared for: Industrial Economics Prepared by: Dhruvita.Patel School: FSLE- 3 Application Number: 28380 Initiator: Rupa Korde Date: 21/04/2013 1. Executive summary Indian textile Industry has lately been developing in India has contributed a lot towards the economic growth in terms of generating employment‚ GDP‚ economic
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ATextile and apparel is a privileged exports sector in India contributing 30 % of total exports. And it has valid reasons. A long history of fine textiles‚ easy availability of the finest raw material‚ natural or manmade‚ classic weaving‚ manual or mechanized‚ labor availability and flexible production capacity; India’s textile industry is vertically integrated from raw material to finished product‚ including fiber production‚ spinning‚ knitting and weaving‚ and apparel manufacture. Government of
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