LuGUCCI‚ LOUIS VUITTON‚ & VERTU – MARKETING LESSONS FROM SOME OF THE WORLD’S MOST EXCLUSIVE BRANDS Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications‚ excellent product/service quality‚ but above all these brands have to try to remain fashionable‚ which is notoriously difficult. Gucci‚ Louis Vuitton and Vertu are three successful so-called luxury brands‚ that retail to the high-end market. Both Gucci and Louis Vuitton are well-established
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SWOT analysis of Nokia Strengths Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity‚ Innovativeness‚ durability & reliability. It has very good financial position‚ higher return on equity (ROE)‚ return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities
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Pest Analysis On Nokia - December 2nd‚ 2010 ________________________________________ Nokia Corporation (Finnish pronunciation: [ˈnɔkiɑ]) (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinational communications corporation that is headquartered in Keilaniemi‚ Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries‚ with over 123‚000 employees in 120 countries‚ sales in more than
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The beginning of Nokia goes back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898‚ the Finnish Rubber Works Ltd was found‚ and in 1912‚ Finnish Cable Works began operations. Gradually‚ the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally‚ these three companies were merged to form Nokia Corporation in 1967. Nokia Corporation engages in the
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Research Design On ANALYSIS OF THE SALES DECLINE OF NOKIA IN COMPARISON WITH SAMSUNG TABLE OF CONTENTS |S. NO. |TITLE |PAGE NUMBER | |1 |Introduction | | |2 |Statement of the problem
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently
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Nokia’s Reputation and the SOMO Report Annemarie de Weijer Supervisor Ms Kahar May 14th 2008 “The Hague School of European Studies” Haagse Hogeschool‚ The Hague‚ May 2008 Executive Summary In November 2006‚ SOMO published a report that criticised labour conditions in Nokia’s factories in Asia. This report revealed conditions where workers work up to 72 hours a week with compulsory overtime‚ have insecure employment contracts and work in unsafe factories‚ where no or inadequate protection
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Nokia SWOT Analysis Strengths Strong brand image is Nokia’s core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia’s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand in 2009‚ and was the only mobile phone manufacturer in the top 10 best brands list. A strong and highly visible brand enables the company to command a premium for its products and differentiate itself from competitors
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Table of Contents Table of Contents 1 A.Acknowledgement 2 B.Project Outline 3 C.Executive Summary 5 D.Introduction 6 E.PESTEL Analysis 7 F.Porter’s Five Forces Industry Analysis 10 G.Key Success Factors 12 H.Appraisal of Nokia’s Resources 13 I.Assessment of Nokia’s Financial Resources 15 J.Review of Options and Recommendations for Future Strategic Direction 16 K.Recommendations for Successful Implementation of Strategies 18 L.Conclusion 19 M.List of References 20 Acknowledgement
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