References: Kotler and Armstrong. (2000). Part 1-Understanding Marketing and the Marketing Process. In: MARKETING: AN INTRODUCTION‚ 5/E. USA: Prentice Hall. 4-6. Virgin Media UK. (2012). Introducing Virgin Media SmartCall. Available: http://customer.virginmedia.com/smartcall/. Last accessed 18th Nov 2012. ONS. (2011). Internet Access - Households and Individuals‚ 2011.Available: http://www.ons.gov.uk/ons/dcp171778_227158.pdf. Last
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Introduction I have chosen to write the profile of a Business leader who I admire on Richard Branson. Branson is a English business magnate‚ best known as the founder and chairman of Virgin Group of more than 400 companies. According to Wagner and Hollenback (2009)‚ leadership is ‘the use of non-coercive and symbolic influence to direct and coordinate the activities of the members of an organised group toward the accomplishment of group objectives. According to Clark (2010)‚ there are three main
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Early life Abul Kashem Haider‚ Chairman of the Youth Group was born in Mogdhara Union‚ Thana‚ Shandip‚ Zilla‚ Chittagong in 1st April 1954. His father Alhaj Sekander Hossain was an educationist and his mother Shafia Khatoon was a housewife. At that time‚ the education environment Of Shandip was very much discouraging. In most cases‚ schools & colleges were far away and there were no regular means of transport. This had negative influence among the students making high rate of drop outs. He was the
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flyer points (FFPs) is not a straight forward process (Bowman 1995). The aim of this assignment is to examine the concept of how FFPs should be accounted for according to the Framework‚ compare how Qantas Airways Limited (Qantas) and Virgin Blue Holdings Limited (Virgin) account for FFP’s‚ and determine the potential consequences of different accounting treatments. Accounting procedure for frequent flyer points according to the principles of the Framework The major accounting issue with FFPs
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Intoduction It is said that management principles can be traced back as far as 5000 years‚ which has provided considerable amount of time to refine and develop these principles into efficient and successful ideologies. Throughout history‚ management practise has evolved thanks to a number of pioneers who have veered away from the norm to revolutionise views on what it means to be a good and efficacious manager. Both Robert Owen and Richard Branson can be seen as frontrunners of their time‚ performing
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Organisations may be made up of several divisions or business units. Therefore‚ when devising their strategies may well decide to adopt differing strategies – substantive growth‚ limited growth or retrenchment for different business units. a) Virgin is an example of a large and diverse organization. Describe conditions‚ which might lead them into adopting each of these three strategies. Growth in a business is described as the essence of entrepreneurship. During the organizational life
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business’ power. Conversely‚ questionable accounting and irresponsible business decisions can have catastrophic consequences. Contrasting international examples will be discussed here. Richard Branson‚ a well known entrepreneur‚ created an empire (the Virgin Group) from an idea of a better priced and better product for the market. Lehman Brothers‚ a firm with a historically distinguished reputation‚ who took irresponsible risks in pursuing increased profits and increased market penetration‚ eventually
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involvement in world trade include licensing‚ exporting‚ franchising‚ contract manufacturing‚ joint ventures and strategic alliances‚ foreign subsidiaries‚ and direct foreign investment. THE ISSUES DETERMINING VIRGIN EXPRESS ’S SUCCESSION IN EUROPE: The factors that would determine whether virgin Express could have succeeded in Europe if Ryanair or Easyjet had gone out of businesses are: sociocultural forces‚ economic and financial forces‚ legal and regulatory forces‚ and physical and environmental
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The purpose of this paper is to describe the personality of Sir Richard Branson as well as applying the roles of social perception and attribution. Sir Branson is the owner and Chief Executive Officer of the Virgin brand started in the 1970’s. Virgin is one of Great Britain’s most respected brands and consists of ventures in travel and tourism‚ leisure and pleasure‚ social and environmental‚ media and telecommunications‚ finance and money‚ health‚ and shopping. As a youth‚ Sir Branson was introduced
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on a daily basis‚ not to mention the thrill of solving a customer’s problem. In Richard Branson’s case‚ he has had the satisfaction of creating around 300 of his own business’‚ most of which are linked directly or indirectly to his major business Virgin. But he’s still had the thrill of creating his own brand and I think will continue to do so until he finally leaves earth. The important thing about creation is that it is yours‚ others may have helped to make it a reality but as soon as you’ve thought
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