A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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Considering the albedo of various surfaces‚ how might temperatures differ between urban and rural areas? Which setting tends to be warmer on a given day and why? Also‚ are there any factors other than albedo that might affect the temperature differences between the two settings? On any given day the urban areas are hotter than that of the rural areas. Urban areas tend to be warmer than surrounding rural areas due to urban heat islands Albedo is a major factor in increase of the urban temperature
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naturally felt in India‚ especially in the rural belt and more importantly in the agricultural sector. Never-seen-before initiatives were taken by governments‚ private players and in form of PublicPrivate Partnership to implement ICT model in interior areas. Sometimes‚ it is e-governance‚ sometimes e-commerce and sometimes e-education. Information and Communication Technology has played a significant role in developing the communication channels in the rural areas. Development Communication and its evolution
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report The preceding question is if the clinic continues operating the hospital without expanding its marketing program‚ what would be outcome? In essence‚ continuing to operate the clinic with no new marketing plan have two outcomes: make or break the clinic. The main benefit of this decision is that there will be no adjustments or changes required‚ and‚ therefore‚ no extra costs will be incurred. Word Count: 64 The setback with this decision is that the clinic will continue to incur losses for an
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It was mentioned that hands on leadership as much more appreciated in rural areas as opposed to the urban areas. Leaders were perceived to perform the entire task that is expected to be performed by the staff or consumers. Hence leaders needed to be in leading from the centre and not from the front line. Emotional intelligence was considered as another area where urban and rural leadership differed. In the rural area‚ leaders were expected to address all the emotional issues of the staff along with
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Rural Diversification: The Lake District: Farm Diversification: In the Lake District‚ there are a number of ways in which farm diversification has taken place. For example‚ as the income that farmers receive has decreased‚ they have to creative new ways to make money. On way of doing this is when their sheep are clipped‚ although their fleece is poor quality and colour‚ they can sell it for loft insulation or carpets. Also‚ the Lake District has become a popular tourist destination and as a result
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Arguably‚ military veterans are among the strongest and most brave people in society. They selflessly put their lives on the line so that others may be free. For many veterans‚ the military is simply their way of life‚ it’s the only life they really know and they can’t imagine not being able to live it. When a veteran is forced to leave the military due to injury sustained while performing their duties‚ it can be devastating. Not only are they dealing with a potentially debilitating injury‚ but
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Rural Entrepreneurship-One key to Rural Revitalization Abstract Entrepreneurship can play an important role in rural development. “Entrepreneur means one who creates a product on his own account‚ who ever undertakes on his own an industrial/trading enterprise in which work men are employed”. If entrepreneurships really encouraged in rural area it would‚ of course‚ be instrumental in changing the face of rural areas by solving the problems
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
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