is a v a ila b le a t http://www.emeraldinsight.com/0144-3577.htm CASE RESEARCH Case research in operations management Chris Voss‚ Nikos Tsikriktsis and Mark Frohlich London Business School‚ London‚ UK Keywords Operations management‚ Research‚ Methodology‚ Case studies Abstract This paper reviews the use of case study research in operations management for theory development and testing. It draws on the literature on case research in a number of disciplines and uses examples drawn from operations
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Executive Summary Unichema was a subsidiary of Unilever. It produced over half a million tons of oleochemicals yearly for customers worldwide. The oleochemical products produced by Unichema had a large application area-in polymers‚ cosmetics‚ rubber‚ textiles‚ leather‚ paper and lubricants. Customer demands and market pressures were forcing Unichema to become more competitive and more responsive to customer requirement such as lower prices‚ shorter lead times on deliveries‚ precise timing for deliveries
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CASE D-5 : OSIM ; BUILDING A GLOBAL BRAND OSIM is a multinational company that markets‚ distributes and franchises a comprehensive range of healthy lifestyle products‚ which cover four key areas such as health‚ fitness‚ hygiene and nutrition. The objective of OSIM is to cultivate in consumer a positive outlook toward life and healthy living through the shopping experience. Brand identity is how the company wants the consumer to perceive their product or their brand. The brand identity of OSIM
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What do you understand by Supply Chain Management? Supply chain management spans all movement and storage of raw materials‚ work-in-process inventory‚ and finished goods from point of origin to point of consumption. SCM as the "design‚ planning‚ execution‚ control‚ and monitoring of supply chain activities with the objective of creating net value‚ building a competitive infrastructure‚ leveraging worldwide logistics‚ synchronizing supply with demand and measuring
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2. Supply Chain Map……………………………….. 4 3. The Supply Chain………………………………… 5 3.1 Figure 1…………………………………………. 5 4. References………………………………………….. 7 1. Introduction This report shows you Apple’s iPhone supply chain. It will point out some areas that could be improved and will explain why Apple could have chosen this route for their supply chain. 2. Supply Chain Map 3. The Supply Chain The supply chain
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being made in other countries even though it was destined for a U.S. company. Technology has been a major force in the change of the marketplace. Social media has become an increasing role in business organizations and eventually will influence supply chains because they have a strong impact on the customers demand. The new CEO of SAB‚ Susan Weber‚ will have to embrace the new technology and keep up with it because it will be key to success. A good technique to organizational consolidation is collaborating
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Supply chain behaviour A fundamental question in supply chain management is: ‘How should supply chains be managed when operations compete in different ways in different markets?’ One answer‚ proposed by Professor Marshall Fisher of Wharton Business School‚ is to organize the supply chains serving those individual markets in different ways. He points out that many companies have seemingly similar products which‚ in fact‚ compete in different ways. Shoe manufacturers may produce classics which change
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------------------------------------------------- Supply chain management From Wikipedia‚ the free encyclopedia | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (August 2009) | | This article appears to contain a large number of buzzwords. Specific concerns can be found on the talk page. Please help improve this article if you can. (July 2011) | Supply chain management managing complex
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Starbucks Supply chain; Challenges & opportunities Introduction: Starbuck is the largest coffeehouse company in the world‚ with over 1600 stores in 50 countries. The efficiency of the supply chain management is one of the keys of the success of this company‚ yet some issues has been emerging due essentially to a rapid growth during the last years. So what are those issues‚ and what are the alternatives solution and opportunities. Issues: • The supply process is a complicated
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falls from operational grace‚ leaving a wake of bludgeoned brand names and skeptical consumers to question the wisdom of offshoring. Strategic Expansion in Emerging Markets Perhaps these alarming headlines reveal only a partial story. If offshoring is the sole culprit of such operational demise‚ manufacturers would inevitably seek safer harbor somewhere else. Indeed‚ there’s no shortage of risk when it comes to ensuring quality. A mid-2007 study found that only 40 percent of respondents felt they could
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