SALES BUDGETING AND FORECASTING OF BRITANNIA Group members: Rating: Abhinav Aggarwal – 01 5 Avnita Agrawal – 02 5 Srishti Chitlangia – 10 5 Humera Khan – 26 5 Priya Majhi – 45 5 Zain Shaikh – 59 5 Vinay Singh – 68 5 SALES BUDGETING:- Meaning of Sales Budget Sales Budget reflects the targeted sales revenue. Sales Expense budget shows the expenses necessary to reach the targeted sales
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|Case Study: Data for Sale | |Management Information System | | | |
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Time series used to forecast future trends include exponential smoothing‚ ARIMA (Autoregressive Integrated Moving Average) and trend analysis. Multi-variant prediction methods include multi regression model‚ econometrics‚ and state space. Delphi marketing research‚ situational analysis‚ and historical analogue belong to qualitative methodologies. These forecasting methods forecast trends over different time horizons. There are significant differences in time length being
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SALES AND DISTRIBUTION MANAGEMENT ASSIGNMENT MORGAN & BOSS OFFICE EQUIPMENT DIVISION SUBMITTED BY ANGANA (F13005) ASHISH CHANDY (F13015) CHRISTINA IMMACULATE (F13021) DHANYA ANN ROY (F13025)
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5 Trade sales promotion 3. Scheme details 7 4. Costing 8 5. Roll out 9 6. PET bottle scheme 10 7. Reference 10 Abstract: In a competitive market‚ where the competition has a major share‚ it becomes important for the company to generate loyalty among the outlets for its own products and also to increase its presence among the outlets who stock solely the competitor’s products. The main period for sales of beverages is
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highlight the different incentives offered by such promotions. An Empirical View of the Different Types of Consumer Promotions in India Expenditure on sales promotion by various marketing companies in India is estimated to be Rs. 5‚000 crore and is growing at a robust pace every year (Economic Times June 15‚ 2003). Companies in an attempt to drive sales offer various kinds of consumer promotions from price offs‚ extra product‚ freebies‚ scratch cards. In the year 2001‚ there were as many as 2‚050 promotional
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Chapter 5 120 – Sales forecast‚ quotas • sales forecast: the future market potential for a specific product • quota: sales goals for different sales territories and individual people 121 – contingency‚ sales and operational planning • contingency: events that are conceivable but less likely than those based directly on the forecast • sales and operational planning (S&OP): an organized process that uses sales inputs to forecast business for upcoming periods of varying length 123 – SIC‚ NAICS
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European and American sales which will suffer but worldwide sales. The outlets used to sell this product will mostly survive as a whole as many sell what is termed essentials‚ such as clothing and footwear. Their overall performance will be steadied by the sale of these essential items. Sales of golf clubs will fall due to the new found lack of disposable income. Their necessity will vanish and people will make do. The company’s capital and turnover will be reduced as sales figures fall. It is most
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Sales Maximization A reasonable‚ and often pursued objective of firms is to maximize sales‚ that is‚ to sell as much output as possible. Clearly sales lead to revenue‚ meaning that maximizing sales is also bound to maximize revenue. But as the analysis of short-run production indicates‚ maximizing sales does NOT necessarily maximize profit. So why do firms do it? Are firms unreasonable? Are they irrational? Do they NOT understand the basic economic principles of short-run production? For some firms
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SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques
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