Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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Introduction The following report shows that the proposal of the modernisation project should obtain funding from the corporate headquarters of Victoria Chemicals. The project has an initial outlay of GBP12 million to renovate and rationalise the polypropylene production line at Merseyside plant. This is done in order to make up for deferred maintenance and exploit opportunities to achieve increased efficiency. This report will look at the following four main areas of concern in order
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Victor Victoria All types of communication interaction involve two major components in terms of how people are perceived: verbal‚ and nonverbal. These cues such as facial expressions‚ posture‚ verbal intonations‚ and other body gestures accompany our words in order to create a clear message. Every person is continuously communicating even when they are not saying a word‚ thus‚ it is possible to send an exclusively non verbal message but it is not possible to send an exclusively verbal message. Nonverbal
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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final marketing plan for Victoria ’s Secret Lil ’ Devil ’s line of men ’s-wear incorporates all the necessary steps involved in a successful marketing plan and product launch. Organizational Overview Victoria ’s Secret is the leading specialty retailer of lingerie‚ operating more than 1‚000 stores across the United States. Part of the larger organization Limited Brands‚ which is based out of Columbus Ohio‚ has built a superior form of brand recognition. Victoria ’s Secret has helped‚ perhaps more
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POLITICAL ANALYSIS TAXATION As of 1 January 2001‚ South Africa’s territorial system of taxation (or source-based system) was replaced with one based on worldwide incomes for resident companies‚ including resident branches of foreign companies. In order to preserve some of South Africa’s appeal as an "off-shore" location for international headquarters‚ a separate regime for non-resident International Holding Companies (IHCs) is maintained which allows for income from foreign subsidiaries
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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References: * The Business Times (2010). Singapore’s hotel industry picks up. Retrieved from: http://www.sgmeetings.com/Singlenews.aspx?DirID=128&rec_code=647196&title=S%27pore%27s%20hotel%20industry%20picks%20up * The Business Times (2009) * Chua T (2010). Affluent Singaporeans’ Spending on luxury item surges. Singapore Business Review. Retrieved from: http://sbr.com.sg/economy/in-focus/affluent-singaporeans’-spending-luxury-items-surges
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Victoria Chemicals PLC: The Merseyside Project Prepared by Gabriela Tiffany Executive Summary The purpose of this report is to provide an understanding and analysis regarding the project proposed. The report starts with a brief overview of the company and the project proposal. This report then continues with assessing the concerns of Transport Division‚ ICG Sales and Marketing Department‚ and Treasury Staff. Furthermore‚ this proposal will also evaluate the recommendation from the Assistant Plant
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