Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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Question 1 Issues Arising From Case The issues are the future viability of the plant for producing EPC and the long-term effects of not upgrading this production line. The additional upgrade will result in additional production‚ but as mentioned by the sales director if there is no demand for the increase in supply and Rotterdam plants excess will be added to the Mersey side quantities the plant upgrade could ultimately result in a dropping of prices to shift supply. The transport division is also
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This paper outlines the benefits of environment influence on business. The paper specifically discusses about the FirstGroup Plc and environment influence of PESTEL analysis. what is the impact on the business of the stakeholder such as‚ Governments‚ customers and communities. The paper concludes the FirstGroup Plc strategy to overcome the demand of the customers risen above the pack because of its extremely ethical and highly exposed business practices‚ both in regard to its sourcing and its treatment
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1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
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SWOT analysis Strength : The main strength of Victoria ‘s Secret is the product they offer to their customer example ; lingerie ‚ perfume ‚ lotions and clothing . It owns a website on which they market their products and inform their consumer about the upcoming products ‚ ease of purchasing‚ exchange policy is available ‚ live chat and tracking information They are well known and trustworthy brand name . Their marketing strategies of the company are well-organized . They use super
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Victoria’s Secret Is Not So Secret Victoria’s Secret‚ one of the biggest brand names in retail‚ has been around for many years‚ known for selling lingerie. Victoria’s Secret has branched out from exclusively selling lingerie to now carrying make-up‚ fragrances‚ purses‚ shoes‚ clothing‚ and bathing suits. Within the past few years‚ the company has expanded to the global markets. They now have stores in major cities including London‚ Dubai‚ and Munich. Being one of the top grossing retail stores
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Princess Victoria Ka’iulani Summary Princess Victoria Ka’iulani was born during a time when the world was androcentric (Renzetti‚ Curran‚ and Maier‚ 2012). Hawai’i flourished with colonial ambitions and commercial interests. During this era Princess Ka’iulani loses her nurturer‚ role model (Renzetti‚ Curran‚ and Maier‚ 2012)‚ and the love of her life; her mother. Her father eager to protect Princess Ka’iulani from foreign influence taking place in Hawai’i‚ sends her to England to obtain
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CASE IN STUDY: LAKE VICTORIA Krystle Baxter University of Phoenix August‚ 2012 Lake Victoria is the second largest fresh water lake in East Africa. Lake Victoria was the home to over 400 cichlids; which today more than half of the population are now extinct. A major destruction of Lake Victoria’s ecological balance was due to the Nile Perch. The Nile perch is a large voracious predator. The Nile Perch was brought to Lake Victoria to help out fisherman but instead the ecological balance of the
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HTC- Something Beautiful Is Coming Internal Analysis History and Growth HTC was founded in 1997 by Cher Wang and her husband. Wang wanted to manufacture personal digital assistance under contact of established brands. However‚ the company failed to convince buyers. Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships
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Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
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