A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy By Dina Gerdeman 28 MAY 2012 RESEARCH & IDEAS : http://hbswk.hbs.edu/item/6994.html Abstract: Corporate social responsibility (CSR) is a corporate initiative to assess and take responsibility for the company ’s effects on the environment and impact on social welfare. CSR may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit
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company continues to achieve this image it has changed its vision from cheap and convenient to dedicating itself to quality‚ service‚ cleanliness‚ and a commitment to treating all customers with respect (Kiddon and Light). In regards to corporate social responsibility McD strives to achieve their values each day and improve their environmental and social performances in an effort to obtain to a sustainable future (McDonald’s). In order to achieve their desired image and
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Corporate Social Responsibility initiatives of BPCL BPCL‚ a well-known petroleum brand called Bharat Petroleum Company Limited is committed to the welfare and development of the society and the local community. It works in various areas to help develop the community and society. BPCL’s commitment towards society and local community is very high‚ according to the CMD‚ ‘We are committed to the societies where we operate and understand that business success is not possible when the needs of the society
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Does Corporate Social Responsibility Affect Firms’ Performance?1 Laura Poddi2 Sergio Vergalli3 July 28‚ 2008 Abstract In the last two decades in the OECD countries there have been a raising development of firms certified as Social Responsible (CSR is the acronym of Corporate Social Responsibility). This kind of certification is assigned by private companies that guarantee that the behaviour of a certain firms environmentally and sociologically correct. Some papers (among others Preston
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Chapter 1 Introducing IFRS In This Chapter ▶ Seeing how standards are set‚ and amended ▶ Rolling out IFRS globally ▶ Presenting IFRS financial statements M In this chapter‚ I move beyond telling you what standards are to helping you understand what they do. To start‚ I explain how the standards are created and amended‚ and then I take a look at the scope of IFRS worldwide. Finally‚ I introduce you to the important financial statements that you must present to conform with IFRS: the statement
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involved and some who were not involved in CSR activities at Infosys. CSR Activities at Infosys All surveyed respondents acknowledged the increasing importance of CSR to a company both from the image and goodwill point of view as well as from the responsibility they believed a company had to the society. However a number of the respondents were not aware of the initiatives being carried out by Infosys except for passing mention in mails and newsletters of the company. Inferences drawn Infosys has set
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The question‚ I learned‚ is harder to answer than you might expect‚ principally because most corporate do-gooders approach their social good efforts with more of an eye toward impact on the community than on the firm. With some effort‚ however‚ I’ve pulled some meaningful responses from corporate leaders I’ve reached and learned a great deal in the process. Garratt Hasenstab‚ Director of Sustainability at the Verdigris Group Garratt Hasenstab‚ Director of Sustainability at the Verdigris Group
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Question 1 Issues Arising From Case The issues are the future viability of the plant for producing EPC and the long-term effects of not upgrading this production line. The additional upgrade will result in additional production‚ but as mentioned by the sales director if there is no demand for the increase in supply and Rotterdam plants excess will be added to the Mersey side quantities the plant upgrade could ultimately result in a dropping of prices to shift supply. The transport division is also
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company that brought us V8 Splash‚ Pepperidge Farm and Campbell’s Soup‚ has become known for a bit more - their Corporate Social Responsibility (CSR). Campbell Soup Co. has consistently made the top ten list of Corporate Responsibility Magazine’s 100 Best Corporate Citizens - placing second in 2011 and eight in 2012. The company was also the only food and beverage company in the US to make Corporate Knights’ 2012 Global 100 Most Sustainable Corporation rank. Indeed‚ Campbell Soup Co. has seemingly embraced
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Introduction ‘Corporate social responsibility (CSR) is a long-term strategy‚ uniquely relevant to the twenty-first century‚ in which responsible social change can become a source of innovation and profits rather than added cost‘ (Vogel‚ David J‚ 2005‚ p.19). ‘Those that don’t make that effort won’t be a problem because ultimately they won’t be around.’ (L. Hunter Lovins‚ 2006‚ p.26). Obviously‚ CSR is no longer a new strategy to companies nowadays. In terms of definition‚ Carroll (1991) suggests
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