"Victoria secret pink buying decision process" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    Victoria Secret: The Pink Line BUS 330 17 January 2011 1. According to Victoria Secret’s marketing department‚ their sub store‚ The Victoria Secret PINK Line‚ is for the casual college student and is used ideally as sleepwear. The clothes are very comfortable and relaxed. A non fashionable teen to young adult is Victoria Secret’s supposed target market. However‚ with tweens and teens becoming more mature at a younger age‚ they too are finding the brand to be a suitable replacement for kiddy

    Premium Lingerie Young adult Fashion

    • 1479 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Chatterjee Pink Case Study Questions May 17th‚ 2011 1. Analyze the buyer decision process of a typical Pink. * Consumers‚ not only Pink consumers‚ have a buyer decision process. This decision process includes need recognition‚ information search‚ evaluating alternatives‚ purchase decision‚ and post-purchase decision. In Pink buyer’s case‚ I believe many of them find the “need” to buy because they want to keep up with the newest trends and be fashionable. They are not buying this line of

    Premium Marketing Consumer Business

    • 789 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Victoria Secret

    • 410 Words
    • 2 Pages

    Victoria’s Secret is all about keeping the brand hip. Victoria Secret does offer lingerie‚ but also has a lot of signature clothes‚ such lounge pants‚ t shirts‚ hoodies‚ and sleepwear that targets young shoppers. Pink is a big brand in the market‚ it’s very fashionable and satisfying to customers. A typical Pink customer is young and fashionable‚ and they make their buying choices from their personal influences. Pink offers sexy‚ comfortable‚ playful‚ lounge wear for usually anyone eighteen and

    Premium Choice Decision making software Lingerie

    • 410 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The buying decision process * Technical process that a consumer undergoes in deciding the purchase of any product or service. The process includes need recognition‚ information search‚ and evaluation of alternatives‚ purchase decision and post-purchase decision. It occurs within an individual whenever he makes a purchase decision. The length of time of this process varies for each individual. Some make a decision in a split of a second as in a neural network. Others take some time >SYNTHESIZE

    Premium Marketing Decision making software Decision theory

    • 331 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Victoria Secret

    • 2213 Words
    • 9 Pages

    affecting consumer behavior affects the consumer purchase process as it relates to toys from Wild Planet. 2. What demographic segment of consumers is Wild Planet targeting? 3. Visit the Wild Planet Web site at www.wildplanet.com to learn more about the company. How does the Web site help consumers through the buyer decision process? COMPANY Case Victoria’s Secret Pink: Keeping the Brand Hip When most people think of Victoria’s Secret‚ they think of lingerie. Indeed‚ the Limited Brands division

    Premium Lingerie Target market Pink

    • 2213 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Victoria Secret

    • 2911 Words
    • 12 Pages

    Retail Term Project A) History of the Company “Victoria’s Secret is inspired by a love for lingerie‚ and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance. And what’s closest to your body is always closest to our heart” (Victoria’s Secret Facebook page). Victoria’s Secret was originally founded in 1977 by Roy Raymond; the store was opened in San Francisco. The reason he opened the store was because he always felt uncomfortable

    Premium Lingerie Retailing Brand

    • 2911 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    victorias secret

    • 4705 Words
    • 19 Pages

    can be traced back thousands of years to 3000 B.C.‚ but it was not until 1977 when Roy Rogers founded Victoria’s Secret that lingerie evolved into what we think of now. In this paper‚ we examine the emergence of Victoria’s Secret as the leading retailer in women’s lingerie‚ the context for the innovation‚ and the approaches the firm took to commercialize the innovation. Victoria’s Secret was hardly the first lingerie retailer‚ but it was able to take advantage of a niche market demand‚ fortunate timing

    Premium Lingerie

    • 4705 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    Victoria Secret

    • 1286 Words
    • 6 Pages

    Kaplan University Victoria Secret‚ a subsidiary of Limited Brand LTD‚ began its operations in the United States in the 1970’s. The company has faced many uphill battles and many successes. Victoria Secrets American operations are head quartered in Reynoldsburg‚ OH. Currently the successful lingerie and beauty product store has more than 16‚000 employees domestically and operate over a thousand retail stores domestically. To accurately measure the success of Victoria Secrets operations domestically

    Premium Economics Inflation Macroeconomics

    • 1286 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Victoria Secret

    • 986 Words
    • 4 Pages

    Creative Brief  Victoria Secrets Issued by Company Date Issues Project Name Task Required The task is to design a new campaign/roadshow for Victoria Secrets. It will be held in some Malls around Malaysia with Victoria Secrets stores. It could be Pavilion‚ KLCC‚ 1 Utama‚ or Mid Valley. It would required the following: • • • • • • • • Print Communication Advertising Brochure Invitation Booth Stage Uniform for the promoters Strategy Ideas Background : : : : Rizki Rahmat Ridha Victoria Secret April 9‚ 2013

    Premium Lingerie

    • 986 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Victorias Secret

    • 290 Words
    • 2 Pages

    Store location is an important decision for retailers because location is “typically one of the most influential considerations in a customer’s store-choice decision” (Retailing‚ 167). Most consumers choose which store to visit based on close proximity to home or work‚ comfort level‚ and other surrounding retailers so shopping stays relaxing and a lot of driving isn’t needed. Victoria’s Secret in the Beverly Center is in a shopping mall. Reasoning behind the store being placed in the mall across

    Premium Retailing Shopping mall

    • 290 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50