In the novel The Secret Sharer by Joseph Conrad a young captain is placed aboard a ship‚ in a condition that leaves him feeling insecure and introverted in his role as captain. The sailors on board are older than him‚ they have been together for eighteen months‚ and he is unsure of how to command authority over them. Later he finds a man in the waters by his ship‚ one thing leads to another‚ and the man‚ who has turned out to be a murderer from a nearby ship‚ is now being hidden in the captains’
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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Reality television shows like “Keeping Up with the Kardashians” and “Rich Kids of Beverly Hills” are proof that some people in this world have an excess amount of money. During one of the episodes of “Keeping Up with the Kardashians‚” one of the Kardashian sisters bought a new pair of Louis Vuitton heels for each day of the week. A single pair of shoes from that particular designer costs OVER $2‚000. To the Kardashian‚ that was just pocket change‚ but for someone who lives in a town like Morgantown
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Rufus Bryant National American University Composition I-WI12-EN1150 Final Draft Secrets of the Mind This summary is based on a video series‚ found on YouTube‚ depicting the findings of neurologist‚ Dr. V.S. Ramachandran. Ramachandran is noted for his use of experimental methods that rely relatively little on complex technologies such as neuroimaging. According to Ramachandran‚ "too much of the Victorian sense of adventure [in science] has been lost." In the case of Derek Steen‚ who is suffering
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the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry Abstract This essay will first of all discuss the definition or content of brand and wine brand‚ then clarity values that it can be created. Next‚ the essay will cover the function of wine brand or how it achieves creating value. Finally‚ the importance of position of wine brand in value creation will be discussed. Key words brand‚ brand value ‚brand equity‚ value creation‚ wine industry Table of Contents
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The first rule is there are no bad kids. Sure there are days when there’s one kid who just can’t seem to keep themselves from starting problems with every camper and counselor in sight. But the children in my camp group are five and six. They definitely don’t have their emotions in check. So‚ on a monday morning‚ when a new curly haired camper starts picking fights with all the girls in our group‚ it took all my effort not to write her off as a trouble maker. Now i’m not saying it was easy‚ i’m
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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STUDY ON THE IMPORTANCE‚ROLE‚CONSUMER IMPACT & BUDGET OF VISUAL MERCHANDISING Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by:
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Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase
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