Victoria Secret: The Pink Line BUS 330 17 January 2011 1. According to Victoria Secret’s marketing department‚ their sub store‚ The Victoria Secret PINK Line‚ is for the casual college student and is used ideally as sleepwear. The clothes are very comfortable and relaxed. A non fashionable teen to young adult is Victoria Secret’s supposed target market. However‚ with tweens and teens becoming more mature at a younger age‚ they too are finding the brand to be a suitable replacement for kiddy
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Nicholas Pope Dr. Chatterjee Pink Case Study Questions May 17th‚ 2011 1. Analyze the buyer decision process of a typical Pink. * Consumers‚ not only Pink consumers‚ have a buyer decision process. This decision process includes need recognition‚ information search‚ evaluating alternatives‚ purchase decision‚ and post-purchase decision. In Pink buyer’s case‚ I believe many of them find the “need” to buy because they want to keep up with the newest trends and be fashionable. They are not
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Kaplan University Victoria Secret‚ a subsidiary of Limited Brand LTD‚ began its operations in the United States in the 1970’s. The company has faced many uphill battles and many successes. Victoria Secrets American operations are head quartered in Reynoldsburg‚ OH. Currently the successful lingerie and beauty product store has more than 16‚000 employees domestically and operate over a thousand retail stores domestically. To accurately measure the success of Victoria Secrets operations domestically
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can be traced back thousands of years to 3000 B.C.‚ but it was not until 1977 when Roy Rogers founded Victoria’s Secret that lingerie evolved into what we think of now. In this paper‚ we examine the emergence of Victoria’s Secret as the leading retailer in women’s lingerie‚ the context for the innovation‚ and the approaches the firm took to commercialize the innovation. Victoria’s Secret was hardly the first lingerie retailer‚ but it was able to take advantage of a niche market demand‚ fortunate timing
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Victoria’s Secret Pink: Keeping the Brand Hip When most people think of Victoria’s Secret‚ they think of lingerie. Indeed‚ the Limited Brands division has done a very good job of developing this association by placing images of supermodels donning its signature bras‚ panties‚ and “sleepwear” in everything from standard broadcast and print advertising to the controversial prime-time television fashion shows that the company airs each year. Such promotional tactics have paid off for Victoria’s Secret‚ a subsidiary
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Retail Term Project A) History of the Company “Victoria’s Secret is inspired by a love for lingerie‚ and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance. And what’s closest to your body is always closest to our heart” (Victoria’s Secret Facebook page). Victoria’s Secret was originally founded in 1977 by Roy Raymond; the store was opened in San Francisco. The reason he opened the store was because he always felt uncomfortable
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Victoria’s Secret is all about keeping the brand hip. Victoria Secret does offer lingerie‚ but also has a lot of signature clothes‚ such lounge pants‚ t shirts‚ hoodies‚ and sleepwear that targets young shoppers. Pink is a big brand in the market‚ it’s very fashionable and satisfying to customers. A typical Pink customer is young and fashionable‚ and they make their buying choices from their personal influences. Pink offers sexy‚ comfortable‚ playful‚ lounge wear for usually anyone eighteen and
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Creative Brief Victoria Secrets Issued by Company Date Issues Project Name Task Required The task is to design a new campaign/roadshow for Victoria Secrets. It will be held in some Malls around Malaysia with Victoria Secrets stores. It could be Pavilion‚ KLCC‚ 1 Utama‚ or Mid Valley. It would required the following: • • • • • • • • Print Communication Advertising Brochure Invitation Booth Stage Uniform for the promoters Strategy Ideas Background : : : : Rizki Rahmat Ridha Victoria Secret April 9‚ 2013
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needed. Victoria’s Secret in the Beverly Center is in a shopping mall. Reasoning behind the store being placed in the mall across from the elevators in the center is because malls have high amounts of traffic. Another reason why a mall location has its advantages‚ because malls provide the chance to combine shopping with entertainment‚ a great place to walk around catch up with friends while getting your shopping done‚ bringing in large numbers of people a day. Victoria’s Secret in the Beverly Center
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SUPPLY CHAIN MANAGEMENT 25 Raising the Bar The supply chain TOP BY DEBRA HOFMAN AND STAN ARONOW‚ GARTNER‚ INC. The 2012 ranking of supply chain leaders from Gartner includes a broad mix of global companies—a few new to the list‚ but most having recorded multiple appearances. These leaders share certain characteristics that drive day-to-day performance while solidifying the foundation for future growth. Their standout performance is raising the supply chain leadership bar for companies
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