from Gucci?’ ‘No‚ I prefer the latest designer wear from Rohit Ball’ These are lines often heard in the fashion conscious creme de la creme of Indian society. The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing. This does not mean that the national designers have not made a dent in the world market! The Indian fashion world got global attention after Miss Sushmita Sen and Miss Aishwarya Rai won the much coveted Miss Universe
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Women’s fashion in the 1920’s there clothing developed closer with art and it was expressed in a simple elegant designs with careful selected fabrics and intelligent use of different colors. There was beautiful coordinated and accessorized outfits were a feature of 1920’s ladies fashions. Hats‚ shoes‚ stockings‚ handbags‚ dresses and jewelry they all came together to create a unique and elegant style that can only be appreciated when seen in the streets. Women’s fashions experienced dramatic changes
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Fashion Today The demographics in China are changing and China is growing in various aspects. With over 1.3 billion people living the country‚ China is potentially the biggest market for clothing. And the population is still increasing very rapidly. Every person of these 1.3 billion is a potential costumer for the fashion industry. But a decade ago China was not very much a fashion consuming country but more a fashion producer for the rest of the world. Nowadays China is one of the most promising
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Upmarket brands may have begun stalking mass consumers‚ but the trend labelled ‘massluxe’ (or ‘masstige’‚ take your pick) is more about chain stores smartening up. Gap‚ for instance‚ went one step further than H&M by naming Domenico De Sole‚ the former chief executive of Gucci group‚ to its board‚ and hiring designers who had previously worked with Marc Jacobs and Calvin Klein. To underline the change‚ a subsequent print advertising campaign starred Sex and the City’s Sarah Jessica Parker‚ a style
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ZARA: Fast Fashion Zara’s performance in the EU. Zara is the largest and most internationalized of Inditex (Industria de Diseno Textil) chain based on Spain. Zara had built up their business in the Spanish market by 1990‚ and started to expand their business into global market. At the same time‚ according to the case‚ they started to make major investments in manufacturing logistics and IT‚ including establishment of a just-in-time manufacturing system‚ a 130‚000-square-meter warehouse close
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Styles Today is the time of trend and fashion. People these days get easily inspired by the fashion world and the famous personage in the fashion industry. The spark regarding the latest trends in the fashion world motivates the people to imitate their trends‚ dresses and clothing. These people try to copy the dressing styles of their fashion icons as they are fascinated by their impeccable approach to dressing. The biggest and foremost impact of this fashion fever can be seen in the women who apply
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ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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The primary influence in fashion in the 1940s was war‚ which actually set out to mark the new standard. The United States had remained safe and out of the war overseas‚ between Germany‚ Japan‚ England‚ Poland‚ and France‚ but after the Japanese attack on Pearl Harbor on December 7th‚ 1941‚ the United States declared war on Japan‚ Germany‚ and Italy‚ officially entering World War II. Before Paris fell to Germany‚ the majority of fashion designers based their designs on French apparel. The United
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Fashion is one of the most passionate divisions of art because it so closely involves the human form. My passion for this industry evolved from my captivation with the corset. I have always been fixated with the human form‚ fascinated by both the mechanic and poetic aspects of the body. Instead of viewing the corset as a restrictive and manipulative tool‚ I empathized with the Victorian women who sought to emulate the shape of a flower. This interest spiraled into an understanding of how every textile
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Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores‚ boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented
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