CASE EXAM This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965‚ Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and
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1 Why has Southwest been so much more successful than its competitors? From the start‚ Southwest had the advantage of cheaper startup cost of aircraft due to Boeing overproducing its Boeing 737. Southwest’s key strategy was cheapest ticket pricing. Their goal was to charge fares at all times that were below the cost of driving a car. Another key strategy was the 10 minute turnaround time which enabled the airline to generate higher revenue. The airline then later adopted the airline with the fun
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Group Communications Video CasesThree videos of different group and team interaction will be reviewed for this paper. After they have been viewed they will be discussed on matters of the relationship between group members‚ member diversity and communication style. The first case study to be reviewed is: Helping Annie. In this video a school nurse has called a meeting with a psychiatrist and a social worker to discuss the case of a High school student‚ Annie‚ who possibly suffers from depression
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Hobbies of Gates 3. School age a. Primary school b. Transfer to Seattle’s Lakeside School c. Meeting with Paul Allen d. First success 4. University years and life before Microsoft a. Harvard life b. Co-working with Paul Allen c. Creating of Micro-Soft 5. Beginning of Microsoft a. Microsoft went to public b. Paul Allen got cancer 6. Bill Gates retired as CEO of Microsoft a. Being the richest man in the world 7. Creating of Bill & Melinda Gates foundation
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Airlines to Philippines [pic]Air Asia flights [pic]AirPhil Express [pic]Cebu Pacific [pic]Philippine Airlines [pic]South East Asian Airlines (SEAIR) [pic]Sky Pasada [pic]Tiger Airways [pic]Zest Air |[pic]Delta flights | |[pic]United flights | |[pic]China Southern flights | |[pic]Air China flights
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Southwest Airlines – Ethics of Compliance Embry-Riddle University The purpose of this paper is to present‚ discuss‚ and examine the topic of ethical and social responsibility. It will discuss Southwest Airlines ’ failure to comply with the Federal Aviation Administration ’s rules on inspecting aircraft and what violations occurred. On March 6‚ 2008‚ Federal Aviation Administration (FAA) inspectors submitted documents to the United States Congress‚ alleging that Southwest allowed 117 of its
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Public Sector Reforms in Karnataka – A Case Study of the Turnaround of Mangalore Chemicals and Fertilizers through Strategic Partnership Uma H. S.1‚ Dr. Venkatesh B. S. 2 1- Assistant Professor‚ 2-Associate Professor‚ 1-Vidhya Vardhaka Sangha First Grade College‚ Bangalore‚ 2- Maharani’s college for Arts‚ Commerce and Management‚ Bangalore Abstract The article deals with the performance appraisal of Mangalore Chemicals and Fertilizers which was the very first state public sector unit in Karnataka
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Q2(a) Scoot is a budget airline that provides regular medium to long haul flight at half cost as compared to existing full service carrier. There are limited budget air carriers compeititors for long haul market die to high operating cost and this makes Scoot uniqiue. Scoot airline‚ a subsidiary of Singapore Airlines‚ meets the needs of Middle Class travellers flying regularly on medium to long haul journey. The passenger customises their travel needs‚ paying only the required amenities (e.g
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which they are perceived.We are shown this in the text ’The Fiftieth Gate’ which is a documented account written by Mark Raphael Baker as a historian‚ a father and also as a son. In order to discover his parent’s stories from both personal and professional views‚ the author revisits the past of his parents who both survived the Holocaust. In ’The Fiftieth Gate’ the author Mark Baker combines different types of texts including video sessions‚ conversations‚ documents‚ various perspectives‚ statistics
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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