BRAND AUDIT: VIDEOCON DTH 2011 GROUP 1 MAUNIL RITU ROHAN SHOIB SIDDHARTH VARSHA 10/25/2011 TABLE OF CONTENTS Contents BRAND INVENTORY 2 HISTORY 2 PORTFOLIO OF VIDEOCON PRODUCTS 3 BRAND ELEMENTS FOR DTH 4 VIDEOCON DTH PRICING‚ MARKETING AND DISTRIBUTION 6 BRAND EXPLORATORY 10 CUSTOMER KNOWLEDGE 10 SOURCES OF BRAND EQUITY 15 CBBE FOR DTH 17 BRAND POSITIONING 19 POD AND POP 19 THREATS TO BRAND EQUITY 21 RECOMMENDATIONS TO SUSTAIN BRAND
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SWOT ANALYSIS จุดแข็ง (STRENGTH) • มีจำนวนโรงภาพยนตร์มากที่สุด • ทำเลที่ตั้งอยู่ใจกลางเมือง และครอบคลุม 4 มุมเมือง • อำนาจการต่อรองกับตัวแทนจำหน่ายภาพยนตร์ทั้งในและต่างประเทศ • มี ECONOMIES OF SCALE ทำให้มีความได้เปรียบในด้านต้นทุน จุดอ่อน (WEAKNESS) • จากการเป็นโรงภาพยนตร์เดี่ยว ทำให้เสียเปรียบคู่แข่งที่อยู่ในศูนย์การค้า ซึ่งเป็น ONE STOP ENTERTAINMENT • เนื่องจากเป็นการขยายในลักษณะเป็นโรงภาพยนตร์เดี่ยว ทำให้ต้องใช้เงินลงทุนต่อสาขามากเมื่อเทียบกับคู่แข่ง • เนื่องจากเป็นบริษัทที่จดทะเบียนในตลาดหลักทรัพย์
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SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats associated with a business and it is one of the most effective strategic analytical tools in terms of business analysis (Baker and Hart‚ 2007). Strengths and weaknesses are considered to be internal factors affecting the business‚ whereas opportunities and threats are external factors. IKEAs strengths include leadership position in the global marketplace and strong brand recognition‚ effective marketing strategy of the company‚
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SWOT Analysis Strategic Planning and Evaluation April 10‚ 2013 I certify that I have read the assigned material on academic integrity and this paper is an original paper composed by me for this course. It has not been copied or closely paraphrased from any other source and has not been submitted as a whole‚ or in part‚ for credit in any other course at OU or any other educational institution. It has not been created or submitted for any other purpose such as a job assignment at my workplace
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Introduction This is my personal SWOT analysis. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are both internal to the person or company. Opportunities and threats are both external to the person or company. Strengths I feel blessed to have some of these qualities in my “corner” so to speak. I don’t think I could have accomplished as much as I have if it weren’t for some of these strengths. * Strong math skills * Team player * Strong drive
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Milestone Two – SWOT Analysis Strengths (What do I do well?) Weaknesses (Where can I make improvements?) • I am a responsible person and I always finish my charges in time. • I can work late hours because I am purposeful and ambitious. • I can force myself to do my work even if the task is not interesting enough. • I am a fast learner and that helps me to put new skills into practice. • I often avoid long lasting tasks because the most important for me is to achieve successful results. • I
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Sony Company SWOT Analysis Strengths Sony Company contains goods that show off of a extremely dominant sell. This include a standing intended for assessment of cash‚ expediency and a broad diversity of goods Sony Company contain grown-up considerably in excess of the years‚ and contain practiced worldwide development. Sony Company’s major capability dishonesty resting on utilizes of IT toward completely hold up its global logistics scheme. Consequently‚ Sony Company be able to observe how their
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According to What is SWOT Anlysis (2011)‚ SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company. Strength The supports from the Malaysia’s government for tourism industry become one of the powerful strength for this industry. According to Hamzah (2008)‚ tourism industry gives second highest contributor after Manufacturing industry. According to Asia-Web.com (2012)‚ Langkawi
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In this report there are some of the important aspects that are needed to be discussed regarding the Spacer Company. It could be noticed that main two objectives of the company will be shown up in the report and then the SWOT analysis will be shown for both of the objectives. On the other hand the Min Map will be created for both of the objectives of the Spacer as well. Further stakeholders identification will be done in a clear manner and the mind map will be again created so that the influence
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WELINGKAR INSTITUTE OF MANAGEMENT RESEARCH & DEVELOPMENT SUMMER PROJECT ON Indepth analysis of the D2H industry on behalf of Videocon and handling Brand promotions and events for Planet M (Research on “India has 6 major DTH players whereas the world over every country has approx 2. Can the Indian market absorb all?” done to develop the Videocon brand name Handling Planet M brand promotions and a major event called “Mirchi Create With Agnee” in collaboration with Radio Mirchi) BY
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