Brand Audit and Planning Telenor Group Members: Syed M. Humair & Fahad Habib EMBA-2009-F-13 EMBA-2009-F-54 NUST BUSINESS SCHOOL Brand Management Submitted to: Zeenat Jabbar Table of Contents 1. Introduction 3 2. Brand Architecture 4 3. Brand Elements 5 3.1. Telenor Logo 5 3.2. Telenor Tagline 5 3.3. Telenor and its association with sub-brands 5 3.4. Djuice 5 3.5. Talkshawk 6 3.6. Persona 6 3.7. Easypaisa 6 4. Brand Resonance 7 4.1. Defining Brand
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NUST BUSINESS SCHOOL PRINCIPLES OF MARKETING Group Members Faiza Saeed Habiba Shahid Shaima Awan Zeest Mehmood Zawwar Husain Naqvi Submitted to Ma’am Zeenat Jabbar Dated: 26th January‚ 2009 ACKNOWLEDGEMENTS We thank Almighty Allah who helped us in the completion of this project. Apart from Him‚ we would like to thank Mr. Raja Faheem Saeed‚ Mr. Faisal Rasheed and Ms. Rabia Gull who helped us in this project. We would also like to thank Mr.Faisal Wajid (procurement and contract
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Desh ka namak was a masterstroke. But this campaign could not have worked and that too in such a sustained manner‚ if the quality of the product had not been so unimpeachable. At Tata Salt’s Mithapur plant‚ the stringent quality checks at every stage of the production process ensure that Tata Salt keeps to its promise of purity‚ whiteness‚ consistency‚ adequate iodisation and consistent saltiness. The 27 centres spread all over India that package the salt for distribution maintain the strictest hygiene
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Harvard Business School 9-698-004 We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker Business The legacy af Medtramc Corporation‚ the company that created the cardiac pacemaker industry‚ is a proud one. Starting fram its earliest pacemakers‚ which had to be carried outside the body‚ Medtramc had achieved dramatic improve ments ln the functionality‚ size and reliabilit)’ Df these d evi ces. ln 50 doing it had extended the lives‚ and improved the quality Df lHe‚ for hundreds Df thousands
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Brutu‚ Madalina; Daniela Mihai.(2012). “Identifying key trends of Direct Selling in the European Union”: Annals of the University of Petroşani‚ Economics‚ 12(1)‚ 2012‚ 15-24 ABSTRACT: Selling is the most representative marketing action; without customers there is no organization‚ and without sales there is no customer. Selling does not mean only to conclude a business (giving an economical good and receiving an amount of money)‚ but also to obtain satisfied‚ loyal customers. An alternative to the
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PART – I CHAPTER – 1 INTRODUCTION Future Group‚ Ahmadabad Page 1 Introduction As customer‟s tastes and preferences are changing‚ the market scenario is also changing from time to time. Today‟s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life
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Burberry PLC Equity Research Report Applied Financial Research Weihan Wong CID 00607866 August 2010 Client Specification The client is either a retail or institutional investor seeking to gain an in-depth insight into the profile‚ valuation‚ price‚ risks and growth potential of the equity of the specified company Burberry PLC. The client would expect an analysis of the firm’s business activities‚ its strategy and its future growth drivers. He would also expect a detailed analysis of the firm’s
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1. INTRODUCTION In today dynamic business world‚ organizations are always required to be flexible and adaptive. A key contributor to such flexibility is the organizations employees. The employee’s ability to understand the situation and demonstrate desired behavior is what makes organizations survive. Thus it is always imperative that employees are on the top of their game. Knowledge‚ Skill and Attitudes (KSA) are an employee’s tools for success. The more KSA an employee have the more successful
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A report on Research on Consumer Perception on Big Bazaar (Kacheguda) Submitted in partial fulfillment of the requirements of the M.B.A Degree Summer Training By P.DEEKSHITH Registration NO – 11010274 Declaration I hereby declare that this research report entitled “Customer perception towards Big Bazaar‚ (Kacheguda)” is a record of independent work carried out by me towards partial fulfillment of the requirements of the MBA degree Course‚ Lovely Professional
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Re Launch: "RC Cola" ASSIGNMENT #2 SUBMITTED TO SIR MANSOR MAHMOOD AASHIQ SALES MANAGEMENT BATCH: F10 (BBIT) GROUP: “C” REPRESENTATORS NAMES: ROLL NO: 1. ALI SULEMAN F10BA056 2. HAFIZ MUHAMMAD ZULQARNAIN F10BA155 3. UMER BILAL F10BA064 4. AURANGZAIB F10BB042 5. ABEEHA MAHMOOD F10BB038 6. MARYAM TARIQ F10BB113 7. RUBAB BASHIR F10BB155 8. HIRA NAJEEB F09B101 1. Executive
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