exercises – 10% (Group evaluation) 4) Book /Article Presentation – 10%(Group Evaluation) 5) Case Analysis – 10% (Group evaluation) Essential reading (Prescribed text ) Consumer Behaviour - Leon G. Schiffman & Leslie Lazar Kanuk - latest edition‚ Prentice Hall of India/Pearson Education India. Consumer Behaviour (Xth Edition – 2010) Leon G. Schiffman & Leslie Lazar Kanuk & S.Rameshkumar(Pearson Publication India) Other Texts (Recommended) - Consumer Behavior – David L. Loudon & Albert J
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the Hmong people being forced to leave Laos and Thailand because the Hmong people help The United States in the Vietnam War. Being trained by the CIA from 1959 to 1973 to fight communist rebellion The “Secret War”‚ was planned when the Hmong president Vang Pao‚ who had already worked with French‚ visited United States President John F. Kennedy‚ the U.S. couldn’t get in the North Vietnam and Lao border to couldn’t retrieve falling soldier pilots.
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Combat Medics in Vietnam Before being sent into the jungle hell of Vietnam‚ medics received both basic training and medic specialty training. Basic training lasted between 6 and 8 weeks. After basic training soldiers chose their specialty such as a heavy gunner or medic. Medic training lasted 10 weeks. Being a medic was a busy life. The medical training consisted of the following according to 1st Cavalry Medic History: Basic health care and hygiene for self and others‚ learning how to give
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criminalized to trade or consume opium in Hong Kong. Today opium is illegal all over the world. Now we can make a point that criminalizing any behaviour by the law is relatively affected by time and space in general. The certain types of behaviour that is criminalized in early days may not be criminal behaviour nowadays and one country that define certain behaviour as criminal‚ other countries may not define as so. But lethal crimes such as murder‚ rape and robbery-crimes that have obvious victims and
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“Non-explosive land mines” to defeat their enemy: examples being deploying Booby-traps‚ ambushing American patrols or planting bombs. Booby-traps and tunnels were two essential methods regarding the engagement of Vietcong and American soldiers in Vietnam. Booby-traps were placed all over the Vietnamese jungle‚ in irregular locations thus making many soldiers feel anxious and fearful. Examples of this would be the Side Closing Panji‚ A spike board‚ the Grenade Trap and the Door Trap. Tunnels however
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[online] Yahoo Small Business. Available at: https://smallbusiness.yahoo.com/advisor/5-steps-decision-making-process-194509349.html [Accessed 19 Mar. 2015]. Penn‚ S. (2015). Business Theories of Buying Behavior. [online] Small Business - Chron.com. Available at: http://smallbusiness.chron.com/business-theories-buying-behavior-13883.html [Accessed 19 Mar. 2015]. Researchomatic ‚ Marketing Intelligence ‚ http://www.researchomatic.com/Marketing-Intelligence-151862.html( Accessed January ‚ 4 ‚ 2013). Brandxpress
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EXC2112 CONSUMER BEHAVIOUR Case: Wii´s Success CASE ONE: NINTENDO WII’S SUCCESS Q1: What consumer needs are driving the success of the market adoption of Nintendo Wii? Consider the innate and acquired needs. Innate needs are ’biogenic’ or ’physiological needs’ which refer to needs such as air‚ food water‚ shelter‚ clothing etc. While acquired needs are those we learn from our culture and surroundings‚ also known as ’psychological’ or ’psychogenic needs’ i.e. affection‚ power‚ learning
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the road. People may think that Vietnam is a poor developing country‚ but in Hanoi there is an incredible number of cars‚ a lot owned by the government but increasing numbers owned by private individuals. Recently‚ the government approved a policy to allow second hand cars to be imported‚ which is only going to add the the congestion in big cities like Hanoi and Saigon. Food blogger Noodlepie down in Saigon mentions that “he gave up driving a motorbike in Vietnam about three or four years ago” because
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Abstract This project basically deals with Outlook of a consumer for major private Life Insurance Company. Perception of consumer before purchasing any plan is studied. This project helps us to know whether the consumer pay more attention to plan‚ brand and advisor / Seller before purchase of any plan‚ moreover reason to purchase the insurance by the consumer is also studied . Which Plan is preferred more by which age group of people is also studied in this project. Besides this whether the
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benefit from same resource. As another example; if there was any negative news regarding a company then people immediately begin sell off shares of the stock. In other way if any good news about a company was reported in the news then people start buying the company shares which will drive up the stock price. Imperfect information‚ concern for reputation‚ and compensation structures are considered as the most important potential reasons for rational herd behavior in financial markets. The argument
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