a selected service of Starbucks Vietnam…………………… 10 Conclusion 12 References 13 Introduction Starbucks was founded in 1971 in Seattle. It has grown rapidly and it has become the premier roaster and retailer of specialty coffee in the world. It has about 18‚000 (2013) stories in 62 countries. Starbucks coffee company is headquartered in Washington‚ United States. Early in 2013‚ Starbucks has been present in Ho Chi Minh city‚ Vietnam. This assignment will be not only
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EC3373 ASEAN ECONOMICS Vietnam in ASEAN Tutorial Group: W2 (Friday 1-2pm) Han HeChou Aaron A0085883M Introduction “The fastest growing emerging economy by 2050”‚ this is what the Senior Partner of PricewaterhouseCoopers LLP‚ John Hawksworth‚ claims of the potential for the Vietnam’s economy.Vietnam has transformed from a nation plagued with wars in the 1970s‚ to an economy that has posted annual per capita growth of 5.3% since 1986. Vietnam’s economic success started after the implementation
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IKEA’s culture Various tax & tariffs Legal Legal policies and trading regulations (SAFTA‚ APTA) Further expansion into developing economies (Brazil‚ Mexico‚ Indonesia‚ Malaysia) Christina Rodriguez BUS 411: Strategic Planning Homework #3 IKEA: PESTEL Political As part of the national or global trends and changes‚ IKEA is just one example of firms that are successful in both domestic and international business. The Swedish furniture retailer has found the Scandinavian style of furniture that
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JetBlue Airways is a low cost American airline that has its main base in JF Kennedy International Airport (New York). It was the best funded start-up company in aviation history‚ and it was founded it 1999 by David Neelman. The airline distinguished itself by offering superior customer service at low prices. It gave its customers an exclusive experience which included new airplanes‚ leather seats‚ and a “paperless” flight. JetBlue Airlines has grown since they started operating‚ and now the plan
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PESTEL Political: Since 1990 Colombia has been promoted strategies to attract international investment. Actually‚ there is an enable regulation for external capital‚ privatization policy and labor market flexibility. The regulatory system of Colombia is mix because of the interrelation of public/private law and national and international law. Policies focused on same treatment to national and international investors. At the same time Colombia allows investing in almost all the economy sectors
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MARKETING AND MANAGEMENT EXECUTIVE SUMARY Table of Contents 1. Company Profile and History 4 2. Current Market Situation 4 2.1 PEST Analysis 4 2.2 Porter’s Five Forces 6 2.3 Competitor Analysis 7 2.4 Market Segmentation 8 3. SWOT and issue analysis 11 3.1 SWOT analysis 11 3.2 Key Successful Factors 13 3.3 Issue Analysis 13 4. Objectives 14 5. Marketing Strategy 14 Appendix 15 Figure 2 15 Reference 16 1. Company Profile and History Kentucky Fried Chicken (KFC)‚ founded by
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In Retrospect: The tragedy and lessons of Vietnam. By: Robert S. McNamara Summary: Robert S. McNamara’s book‚ In Retrospect‚ tells the story of one man’s journey throughout the trials and tribulations of what seems to be the United States utmost fatality; the Vietnam War. McNamara’s personal encounters gives an inside perspective never before heard of‚ and exposes the truth behind the administration. In McNamara’s first chapter he discusses his journey into the Washington spot light and
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market in Vietnam is developing with high competition among various manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has made a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market‚ there are many competitors that can be listed out as Honda‚ Suzuki…etc. targeting at extended problem solving‚ in other words‚ complex buying behaivours‚ Yamaha motor Vietnam have
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Delaunay and Torrisi: FDI in Vietnam INDIA‚ CHINA AND AMERICA INSTITUTE 1549 CLAIRMONT ROAD‚ SUITE 202 ● DECATUR‚ GA 30033 USA WWW .ICAINSTITUTE.ORG FDI in Vietnam: An Empirical Study of an Economy in Transition Christian Delaunay & C. Richard Torrisi Journal of Emerging Knowledge on Emerging Markets Volume 4 November 2012 Produced by The Berkeley Electronic Press‚ 2012 1 Journal of Emerging Knowledge on Emerging Markets‚ Vol. 4 [2012]‚ Art. 4 FDI in Vietnam: An Empirical Study of
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GUIDEBOOK ON BUSINESS AND INVESTMENT IN VIETNAM BERLIN‚ 2011 FOREWORD Over the past two decades‚ Viet Nam’s economy has bee n developing rapidly owing to its “Doi moi” (Renovation) policy and activeness to integrate itself into the global economy. W ith its enormous efforts and determination‚ and effective cooperation with international partners and friends worldwide‚ Viet Nam is taking firm steps towards industrialization and modernization. With a stable political environment and great
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