MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization
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1. Introduction about Burger King Vietnam Burger King‚ founded in 1954 by James McLamore and David Edgerton‚ is one of the largest fast food chains company in the world. Its menu has not only basic hamburger but also many none – hamburger sandwiches including chicken‚ fish. At the end of the year 2012‚ Burger King has 12‚997 restaurants over 86 countries. Most of them were owned by its franchisees. Burger King Vietnam is also a franchise business model. Two stores of Burger King were opened
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Vietnam was the first war that issued full freedom to the press‚ allowing media to cover the war as they saw it. Without censorship‚ appalling images enabled the public to see war‚ as they never had before. Many people believe that it was the media that sparked the lack of support for the war. The Tet Offensive‚ for example‚ would become one of the most controversial and climactic events in which the media played a role. Up to that point‚ the media had portrayed the U.S. as winning the war. When
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HOMOSEXUALITY IN VIETNAM: INSIDERS’ OPINIONS: * Considered as “social evil” * In 2001‚ 82% of the people surveyed said that homosexuality was never acceptable. In 2007‚ 80% of adolescents surveyed said “no” when asked if homosexuality was a bad thing. * "In reality‚ in Vietnam‚ the issue of homosexuality is not talked about‚ except by only a few groups like the transgendered‚ or those who are openly gay‚" Tung said. (Vu Tung‚ a gay college student in Vietnam) * The family magazine
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Attitudes to the Vietnam War (Mirams et al) Australia’s involvement in the Vietnam conflict: 1965 – 1970 Between 1965 and 1970 Australians’ attitudes to their country’s involvement in the Vietnam War changed The opposition grew as events of the war unfolded over the following five years Those opposing both conscription and Australia’s involvement in Vietnam expanded from small groups of university students and peace activists to a broad section of the community. The Vietnam Moratorium of 1970
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Vietnam US marines capture Vietnamese soldiersis a small country to the south of China (‘Vietnamese’ means “non-Chinese people of the south”). There were a lot of reasons for the US to enter into this war‚ of course all of them were considered ‘moral’ and ‘correct’. One long term reason was America’s fear of Communism. The USA is a primarily Christian population‚ they as well as people of some other religions felt that Communism was “godless” because they were atheists. America was also a democracy
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1-Introduction to Honda Vietnam 2-Vietnam’s potential powers for developing motorcycle industry 3-The distribution of Honda Heads 4-Prices 5- Case: Price of Honda Vietnam vs Honda Thailand motorcycle 6-Competitive abilities of Honda verse other firms 7-Development since establishment 1-Introduction to Honda Vietnam name: Honda Vietnam Corporation. Honda Vietnam Corporation was established in 1998. Head office: Phuc Yen district- Vinh Phuc province Honda Vietnam (HVN) is a joint venture
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Precise figures are not available for Hispanic participation in Vietnam. Prior to the full-scale escalation of the Vietnam War‚ Special Forces Advisor‚ Sergeant First Class Isaac Camacho’s fire base was overrun by Viet Cong in November 1963. After an intense firefight‚ Camacho was taken prisoner. He is most likely the first Hispanic POW of the Vietnam era. Remarkably‚ Camacho escaped his captors after 20 months and made his way to freedom. He was awarded the Silver and Bronze Stars in September
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American History Timeline Through 1848 Native Americans Prior to Colonization The lands of North and South America were populated long before any Europeans arrived. Early Native Americans relied almost solely on hunting. Because of this and weather changes they would frequently be on the move to find new sources of food. The development of growing certain crops would change how they lived. Now they could have more permanent settlements instead of going from place to place. This would aid
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Task 2 – Anti-war Speech The Vietnam war has gone on for too long! How many more fellow citizens must die before this war ends? How much more money is the government going to pour down the drain in attempt to win this war? You and me. We both know the horrific events taking place in Vietnam as we speak! We watch these events unfold in our very own homes on the television screen. We must bring our troops home alive and well for the sake of both our nation and Vietnam. The war originated from Ho Chi
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