British Food Journal Emerald Article: McDonald ’s: "think global‚ act local" - the marketing mix Claudio Vignali Article information: To cite this document: Claudio Vignali‚ (2001)‚"McDonald ’s: "think global‚ act local" - the marketing mix"‚ British Food Journal‚ Vol. 103 Iss: 2 pp. 97 - 111 Permanent link to this document: http://dx.doi.org/10.1108/00070700110383154 Downloaded on: 20-01-2013 References: This document contains references to 28 other documents Citations: This document
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IF WE THINK GLOBALLY‚ DO WE OPPRESS LOCALLY? Our society is experiencing nowadays a budgetary crisis that prompts it for early solutions. This awful situation is affecting many countries which are trying to withdraw to early times. Nevertheless‚ things don´t seem to keep very well. Might it be because of thinking globally and therefore oppressing locally? I will try to give my opinion using some examples drawn from our culture‚ starting from the highest level of it. In order to solve the crisis
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"Think globally‚ act locally" urges people to consider the health of the entire planet and to take action in their own communities and cities. Long before governments began enforcing environmental laws‚ individuals were coming together to protect habitats and the organisms that live within them. These efforts are referred to as grassroots efforts. They occur on a local level and are primarily run by volunteers and helpers. The original phrase "Think global‚ act local" has been attributed to Scots
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The Cyprus Journal of Sciences The Journal of Americanos College Editor Charalambos Louca Americanos College Joseph S. Joseph‚ University of Cyprus‚ Cyprus Kalliope Agapiou-Josephides‚ University of Cyprus‚ Cyprus Krassimira Ilieva‚ Bulgarian Academy of Sciences‚ Sofia‚ Bulgaria Leonidas A. Phylactou‚ Cyprus Institute of Neurology & Genetics‚ Cyprus Marianna Sigala‚ University of the Aegean‚ Greece Mary Koutselini-Ioannidou‚ University of Cyprus‚ Cyprus Mary Vaxevanidou‚ Patras Greek Open University
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Marketing Mix Marketing mix must focus on the product‚ pricing‚ promotion‚ and placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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affordable. Marketing Mix Product: Many choices for all types of customers‚ menu is always developing to what customers want Price: The product is worth the price in the perception of the customers. Promotions: Advertising on T.V‚ radio‚ movie theaters‚ online‚ airports‚ billboards and the press such as newspapers and magazines. Happy meals which the main focus is on children Place: located in cities‚ easy access areas such as malls and airports. Product Strategy McDonalds is the most popular
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British Food Journal Consumer behavior in the market of catering services in selected countries of Central- Eastern Europe Anna D#browska Article information: To cite this document: Anna D#browska‚ (2011)‚"Consumer behavior in the market of catering services in selected countries of Central-Eastern Europe"‚ British Food Journal‚ Vol. 113 Iss 1 pp. 96 - 108 Permanent link to this document: http://dx.doi.org/10.1108/00070701111097367 Downloaded on: 16 June 2015‚ At: 18:38 (PT) References: this
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MNCs should think global but act local Author: Lav Goyal MNC’s should customise the governance framework to suit Indian situation and have appropiate internal control design review mechanism . Most Multinational Companies are able to manage their businesses very well at home‚ but often struggle in other countries. While their business processes are well run in their home country‚ they find that the same processes perform unsatisfactorily or at least sub-optimally in their overseas entities.
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McDonald’s Marketing Mix AnalysisDid Somebody SayMcDonald’s?The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee"‚ which was eventually replaced with Ronald McDonald in 1968. The present corporation
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