ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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LABOUR UNREST & ITS CAUSES & IMPACTS “KINGFISHER AIRLINES” Kingfisher Airlines Ltd ‚ controlled by liquor baron Vijay Mallya‚ cancelled all flights through Thursday because of labour unrest and was ordered by the aviation regulator to submit a revival plan before it can fly again. The heavily indebted airline‚ which has been months behind on salary payments‚ saw its operations come to a grinding halt on Monday after disgruntled engineers responsible for aircraft safety checks threatened
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than 1 million passengers‚ giving it the highest market share among airlines in India. Kingfisher also won the Skytrax award for India’s best airline of the year 2011.Kingfisher Airlines is also the sponsor of F1 racing outfit‚ Force India‚ which Vijay Mallya also owns. Indian Aviation Industry is one of the fastest growing markets in the world. But nowadays it is in the news due to different reason. And that is the failure of one of the leading aviation player - Kingfisher Airlines. The airline
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Until December 2011‚ Kingfisher Airlines had the second largest share in India’s domestic air travel market. However due to a severe financial crisis faced by the airline at the beginning of 2012‚ it has the lowest market share since April 2012. Vijay Mallya is looking at reports of Q3 of 2008 ‚ thinking that can there beany way to at least break even in this critical time of economic slowdown. Aviation industry is very sensitive industry triggered hard by the recession across the world. Kingfisher
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of two being presented at the TriBeCa Performing Arts Center by the Indo-American Arts Council of New York in what it hopes will be a series of festivals of Indian theater. The other play in this year’s program is ’’Once Upon a Fleeting Bird’’ by Vijay Tendulkar‚ who has built an international reputation by a lifetime of political provocation as well as by his work in theater. In ’’Dance Like a Man’’ Jairaj and Ratna‚ a couple who have been Bharatanatyam dancers since youth‚ but not spectacularly
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of stakes by SingTel from 26.96 % to 32.8 % in Bharti Telecom was worth $252 million (Rs. 10.9 billion in Indian currency). In the Foods and FMCG sector a controlling stake of Shaw Wallace and Company was acquired by United Breweries Group owned by Vijay Mallya. This deal was worth $371.6 million (Rs. 16.2 billion in Indian currency). Another important one in this sector‚ worth $48.2 million (Rs 2.1 billion in Indian currency) was the acquisition of 90% stake in Williamson Tea Assam by McLeod Russell
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Management lessons from the embattled Kingfisher Airline How can an airline obsession put a liquor baron on the rocks? Never had Mr. Vijay Mallaya seen a tight corner like this before. What is the first thing that comes to your mind when you think Kingfisher Airlines? Opulence; Dr. Vijay Mallaya: the king of good times; lovely air hostesses; in-flight entertainment etc. can be some of the things which come to every person’s mind. But nowhere does the word low cost‚ economy or cheap strikes our
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LIMITED DEAL 3 CONDITIONS TO THE DEAL 3 VALUATIONS 4 LEGAL ADVISORS 5 BENEFITS FOR DIAGEO 6 BENEFITS FOR UNITED SPIRITS 7 POST ACQUISITION MANAGEMENT 8 CONCLUSIVE ANALYSIS 8 DIAGEO- UNITED SPIRITS LIMITED DEAL On 9th November‚ 2012 Vijay Mallya owned United Breweries Holdings ‚ United Spirits and global drinks major Diageo announced a deal‚ which will see Diageo acquire a majority stake in United Spirits. Diageo will acquire 19.3 percent at Rs 1‚440 a share from United Breweries
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Examination Centre: Name: Gender Date of Birth: Father’s Name: Mother’s Name: Nationality: Physically Handicapped Community Fee Examption Claimed Whether Ex-Serviceman Whether belong to Minority Community E-Mail: Age Relaxation Claimed: NR - Delhi(2201) VIJAY KUMAR Male 02-05-1987 KALWANT RAI BIMLA DEVI Indian No General No No No vijay.bnsl@gmail.com No V.P.O Danoda Near Bus Stand Danoda Tehsil Narwana Jind Haryana - 126153 Mobile: 9416186620 Address: ssconline2.gov.in/printapp.php?reg_id=df782801d81849c3c5540a91ceb00ba0
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SYNOPSIS ON “How kingfisher can manage yield to come out of current adverse situation?” Synopsis submitted to College of Management and Economic Studies for the partial fulfillment of the degree of MBA (AVIATION MANAGEMENT) Guided by: Dr. ASHISH MANOHAR URKUDE Professor College of Management and Economic Studies University of Petroleum and Energy Studies Dehradun-248001 Submitted By: VISHAKHA SONI
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