will be the main stay of Indian Marketing. Unless shopper marketing programs cater to the kirana stores‚ shopper marketing as a practice will not able to make any real impact in the Indian market place. This fact is well reflected in the words of Mr. Vijay Singh‚ Managing Director‚ 141 Sercon who says “Brands cannot afford to look away from traditional trade; it is this sector which allows brands to operate with fair margins while not creating and pushing private labels. Brands need to put in certain
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C OMPARATIVE E CONOMIC G ROWTH THE P OST -M AO E RA IN C HINA AND I NDIA IN Edward J. Sappin Chinese Economic Reform since 1978 April 21‚ 2003 INTRODUCTION India and China are the two nations with the largest populations on the planet. They are similar in many ways as both have diverse ethnic minorities‚ well-educated segments of their populations‚ and relatively stable governments. Nevertheless since 1978 China’s gross GDP and GDP per capita have grown at high levels while
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The Joint venture between Honda Motors - Japan and Hero group made it a real “Hero” of two-wheeler industry and made Hero-Honda Motors the world’s largest two-wheeler company. When the joint venture agreement between Hero group and Honda Motors Company – Japan came up for revalidation in the year 2004‚ Honda Motors and Scooters India Ltd announced to enter the motorcycle market. This brought the management of Hero group to re-think their strategy. In order to overcome the emerging challenges
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Investigation into Environmental ethics‚ Consumerism and Corporate Social Responsibility” 15 16. Geoffrey Wells‚ 2007‚ “Consumerism‚ The shopping as a picture of life.” 17 18. DWS Auto India‚ 2008‚ “Here ’s looking at ya‚ Nano!” 19 21. Vijay Govindarajan‚ 2009‚ “The Tata Nano: Product or Social Innovation?” 22
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These are important topics may except. I conclude after analyze last two year essays. (I’m not saying that you don’t want go other topics I just saying this is important one if u feel it seems ok then first prepare this topics then go other topics “if u can”) Highlighted is most important Current Topic 1. Adulteration (try to link with bihar mid day meal horror) 6. Child Labour – A Bane 9. Rise and Fall of Currency (current debate. tnx to congress) 10. Drought : A Natural Calamity (Uttarkhand
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Analysis of Dell Online Introduction: 1) In July 1996‚ Dell Computer had launched its online website‚ www.dell.com 2) Dell also developed Premier Pages‚ online interfaces with its key corporate accounts. Story of Dell: * In 1985‚ Dell shifted it’s company’s focus to assembling its own brand of PCS & business grew dramatically with $70 million(Rs.364 crores) in sales at the end of the 1985. * Dell’s success continued through 1992‚ until in 1993‚ it faced an operating loss
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What is Pop culture? Popular culture is the entirety of ideas‚ perspectives‚ attitudes‚ memes‚ images and other phenomena that are preferred by an informal consensus within the mainstream of a given culture. Heavily influenced by mass media‚ this collection of ideas permeates the everyday lives of the society. Although terms popular culture and pop culture are in some cases used interchangeably‚ and their meanings partially overlap‚ the term "pop"‚ which dates from the late 1950s‚ belongs to
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Lapis Lazuli -An International Literary Journal (LLILJ) Vol.3/ NO.2/Autumn 2013 Theorizing the Absurd: Waiting for Godot Sixty Years After Vijay Kumar Rai Abstract The term Absurd is essentially impregnated with various human conditions and situations arousing absurdity and is necessarily present in the post world war generation. Life has become bitter sweet or „life in death and death in life‟ to the coming generation. This human predicament sprouted its spears during 1920s‚ developed
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by: VAGHELA VIJAY J. Roll no. 47 TYBBA (marketing) Guided by: Mr. Zakir A. Patel Assistant professor Submitted to: Naranlala College of Commerce & Management‚ Navsari Veer Narmad South Gujarat University‚ Surat In partial fulfillment of the requirement for award of degree of BBA Year- 2010-2011 CERTIFICATE This is to certify that the project report on “Consumer behaviour towards consumption of tea” is submitted by Mr. Vaghela Vijay J. (T.Y.BBA
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and departmental performance were measured using instruments adapted from previous studies [Bass‚ B.‚ Avolio‚ B.‚ 1994. Improving organisational effectiveness through transformational leadership. Sage Publication‚ Thousand Oaks‚ CA; Gupta‚ A.‚ Govindarajan‚ V.‚ 1984. Business unit strategy‚ managerial characteristics and business unit effectiveness at strategy implementation. Academy of Management Journal‚ 27 (1)‚ 25–41; Khandwalla‚ P.‚ 1972. The effects of different types of competition on the use
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